Global chip sales remain hot in August

Global chip sales soared in August, indicating device makers expect the holiday season to be strong this year.

Global chip sales soared in August, indicating makers of electronic devices such as PCs, iPods and mobile phones expect the holiday season to be strong this year.

Worldwide chip sales rose 4.5 per cent year-over-year to US$21.6 billion in the month of August, the Semiconductor Industry Association (SIA) has reported.

The increase is better than historical norms, according to John Pitzer, chip industry analyst at Credit Suisse Securities (USA). August marks the third month in a row that chip sales have been higher than seasonal norms.

August is the month electronics manufacturers buy most of the chips they need to prepare for holiday season gadget demand, the SIA said, indicating companies expect strong Christmas sales.

Rising PC demand is also boosting overall chip sales because about 40 per cent of all chips go into PCs. Non-IT companies are helping global chip sales by increasing the number of chips used in non-computer items, such as vehicle engines.

Global PC shipments grew 12.5 per cent year-over-year in the second quarter, according to market researcher IDC, with the Asia Pacific region returning the fastest growth at more than 20 per cent.

The brisk quarterly growth prompted Gartner to forecast a PC sales increase for 2007 to 12.3 per cent over last year, led by sales in emerging markets as well as rising laptop PC sales in developed countries.

A spike in prices for NAND flash memory chips, which are used to store songs, video clips and other data in devices ranging from iPods to digital cameras and mobile phones, also aided chip sales growth in August, the SIA said.

NAND flash memory prices were up 48 per cent compared to a year ago and 19 per cent higher than July.

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Dan Nystedt

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