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WD Unleashes Creative Power for Mac with New My Book Studio Edition Storage Appliances

  • 04 October, 2007 09:49

<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>WD® UNLEASHES
CREATIVE POWER FOR MAC® WITH NEW MY BOOK™ STUDIO EDITION™ STORAGE
APPLIANCES</strong><br/>
<em>Powerful Quadruple Interface, Automatic Backup and Collectible Design Expands
Popular My Book Product Family</em></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><img alt="NewMyBook" height="144" src="http://www.wdmybook.com/images/homepagebanner4.jpg" width="197"/>
</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>Sydney Australia
– October 6 2007</strong> – WD® today introduced its My Book™
Studio Edition™ external hard drives designed for creative users and formatted
for Mac® computers. Equipped with high-performance quadruple interfaces
(USB 2.0, FireWire® 400/800 and eSATA) and offered in capacities from 320
GB to 1 TB (terabyte), the new My Book Studio Edition external hard drive features:
<br/>
<br/>
&gt; automatic, continuous backup; <br/>
&gt; synchronization and encryption of data; <br/>
&gt; capacity gauge that shows how much space is available; <br/>
&gt; drive activity light; <br/>
&gt; 5 year limited warranty; <br/>
&gt; environmentally-friendly power saving design; <br/>
&gt; SmartPower™ feature; <br/>
&gt; designed without a fan to run quietly; and</font><font face="Arial, Helvetica, sans-serif" size="2"><br/>
&gt; new smaller My Book™ collectible design <br/>
&gt; elegant silver metallic finish that perfectly complements other Mac products.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">“From storage-hungry
high-definition video editing to big design projects and managing photo shoots,
creative professionals require high-speed performance and huge amounts of storage
capacity for the rich multimedia content generated by their work. The My Book
Studio Edition external hard drive delivers the speed they need, plus peace
of mind with automatic back up of all their hard work,” said Jim Welsh,
vice president and general manager of WD’s branded products and consumer
electronics groups.<br/>
<br/>
<strong>Powerful Quad Interface Feeds the Need for Speed</strong></font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">The quadruple interface
of My Book Studio Edition external hard drives makes these well suited to meet
a variety of user needs. The USB 2.0 interface offers convenience and compatibility
among computers, while its high-performance FireWire 400/800 interfaces are
perfect for Mac computers. And the ultra-fast eSATA 3Gb/s gives users lightning-fast
speed comparable to a state-of-the-art internal hard drive. <br/>
Automatic Backup With Sync and Encryption<br/>
<br/>
WD’s My Book Studio Edition external hard drives are equipped with automatic
and continuous backup software that works in the background and allows users
to back up important projects to multiple destinations including file serves,
portable drives and My Book storage appliances. Once users set up the My Book
Studio Edition external hard drive, they can forget it; every time a change
is saved, it is automatically backed up on the My Book Studio Edition. </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br/>
<strong>Product Summary</strong><br/>
<strong>Manufacturer</strong>: Western Digital<br/>
<strong>Product</strong>: MY BOOK STUDIO EDITION<br/>
<strong>500 GB RRP</strong>: $329.99<br/>
<strong>750 GB RRP</strong>: $479.99<br/>
<strong>1 TB RRP</strong>: $649.99<br/>
Website: <a href="http://www.westerndigital.com">www.westerndigital.com</a><br/>
<br/>
A 3-D view and more information on the My Book Studio Edition external storage
products can be found at <a href="http://www.wdmybook.com">www.wdmybook.com</a>.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data accessible and secure from loss. WD applies its storage expertise
to consumer products for external, portable and shared storage products. WD
was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital
and WD brand names. Visit the Investor section of the company's Web site (<a href="http://www.westerndigital.com">www.westerndigital.com</a>)
to access a variety of financial and investor information.</font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2"><strong>PR Contact</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="http://www.gapmarketing.com.au">www.gapmarketing.com.au</a></font></p>

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