AOL takes Truveo video search worldwide

AOL added two languages for its India portal as well as localized its video search site for an additional eight countries. An Australian version coming in two months.

AOL, which is trying to grow its online advertising business worldwide, has localised its video search site for eight countries and added two languages for its India portal, the company said this week.

AOL has extended the local versions of its Truveo video search site to France, Germany, India, Japan, Korea, Spain, Taiwan and the U.K. Within two months, versions will be launched for Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey, the company said.

Truveo came under AOL's wing in early 2006, and the company has sought grow the site as its traffic figures have risen with increased demand for online video.

Unlike Google's YouTube, Truveo doesn't store content but instead indexes it from sources around the Internet. Truveo can pull some videos into a window embedded in its Web site, or direct users to where the video is hosted. Truveo also groups videos by category, and AOL has created some localised popular categories, such as cricket-related clips for India.

AOL's main site for India is in English, but the company said it has added new content channels in Tamil and Hindi that cover news, astrology and movies. AOL said more than half of Indians who are active online users -- about 30 million people -- prefer reading in their native language.

AOL, which is owned by Time Warner, is trying to change the focus of its from providing Internet access to helping people find and view content. The company had seen a sharp drop in subscription revenue, which still counts for the majority of its profits.

Earlier this month, AOL said it would cut 2,000 jobs worldwide, or about 20 percent of its workforce, while building up its online advertising business. It recently acquired three online ad firms and started Platform A, a new subsidiary in charge of selling online ads across its Web properties.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?