Google's mobile move: awe-inspiring and terrifying

Sterling shares a similar view. "Android represents a way into mobile for a lot of parties that currently don't have a way in. It represents a way around the walled garden of the U.S. carriers," Sterling said.

Apple, which has been traditionally a Google ally, is likely not enthused about Android, which could make it easier for competitors to match, or at least approach, the iPhone's innovations.

Ultimately, what is propelling Google in this effort is its core advertising business, which the company recognizes it must extend to the mobile market.

A small market today, mobile advertising is expected to attain a significant size in coming years. According to Opus Research, mobile advertising spending in North America and Western Europe will reach a combined US$5.08 billion by 2012, up from an estimated $106.8 million at the end of this year. This represents a compound annual growth rate of 116 percent.

Opus Research, which released the forecast last week, said that improving the mobile user experience will prompt more people to spend more time using the Internet via their cell phones. This in turn will fuel ad revenue growth.

In the end, independently of what ends up happening, Google's entry into the mobile market is a welcome development, Dulaney said.

"We need powerful players from the 'wired' Internet market to get into the mobile space to break up the tight control carriers have had on content," Dulaney said. "So far, carriers have controlled all the content and they've been bad at it. Innovation has been stifled."

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?