Google testing YouTube antipiracy system

Google this week began testing an antipiracy system for its YouTube video-sharing site.

Google has unveiled a test version of a much-awaited antipiracy system for its wildly popular yet controversial YouTube video-sharing site.

The system, called Video Identification, has been far from a secret. Google executives have been mentioning its development since the company acquired YouTube in November of last year.

YouTube, which lets people upload and share clips, is the most popular video site, but some angry video owners have taken the company to court alleging copyright infringement.

The best-known plaintiff is global media conglomerate Viacom, which sued Google in March for US$1 billion over the unauthorized uploading of video clips from its TV shows and movies. In its complaint, Viacom alleged that, as of March, almost 160,000 of its video clips had been uploaded to YouTube without permission and had been viewed over 1.5 billion times.

The antipiracy system became news in July, when an attorney representing Google in the Viacom case said during a routine hearing that Video Identification would be ready by September.

When describing the system, Google has consistently stressed that it will not block videos from being uploaded, but rather take action, if necessary, after they have been added to the YouTube site.

In other words, Google has never planned to place uploaded videos in a holding queue while it checks whether they can be made available on YouTube.

Instead, Google will match uploaded clips against a repository of legitimate videos provided by their owners using digital fingerprinting technology and will take whatever action the copyright owner has requested, such as removing the clip or leaving it up on YouTube.

In designing the system in this manner, Google has maintained that its policies exceed the requirements of the Digital Millennium Copyright Act, as long as it removes from YouTube, upon request, illegally copied videos that owners don't want uploaded without their permission.

That story didn't change early this week, when Google described Video Identification in a blog posting and in a YouTube page.

"Video Identification goes above and beyond our legal responsibilities. It will help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even -- if a copyright holder chooses to license their content to appear on the site -- monetize their videos," David King, YouTube Product Manager, wrote in the blog post.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?