Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Australia's First Independent Online Quoting Marketplace for Passenger Tyres Launches for Consumers and Industry

  • 12 November, 2007 14:22

<p>Sydney, 12 November 2007 – CarbonBlack TyreXchange (CarbonBlack) today outlined its planned national rollout of Australia’s first independent online quoting marketplace for new passenger tyres and related services. Currently operating in New South Wales, Victoria and the Australian Capital Territory, the company intends to continue its successful expansion within Australia and further integrate value-added services including consumer and industry data, vehicle servicing, insurance, general car safety and maintenance, driver education and car detailing and accessories to its site.</p>
<p>CarbonBlack managing director, Ms. Jodi Stanton, said that the launch of Australia’s first independent online quoting marketplace for tyres was a breakthrough for both industry and consumers.</p>
<p>“We only deal in new stock and can compare a vast range of tyres across multiple dealers and manufacturers for our registered users. A major benefit is the seller actually does all the work for consumers,” said Ms. Stanton.</p>
<p>She continued, “For the passenger tyre industry this is an efficient leverage of existing internet technology which also solves the issues surrounding traditional ways of marketing.</p>
<p>“Over twelve million passenger tyres are sold every year within Australia and this initiative offers manufacturers and tyre dealers with the capability to transparently and cost-effectively market their product to consumers and create greater awareness of brand.”</p>
<p>Stanton believes that traditional customer acquisition channels for tyre dealers have posed problems with cost and measurability.</p>
<p>“We will be able to provide sophisticated market intelligence for industry and investigate the tyre buying habits of Australians. Dealers will be able to develop a better knowledge of customer needs, requirements and profiles inevitably leading to greater influence in purchase decisions and brand loyalty.”</p>
<p>Stanton also acknowledges measurable benefits for the Australian consumer.</p>
<p>“This is a single independent channel that provides competitive pricing, control over the purchase process - with around the clock convenience. Product and dealer reviews, tyre safety and service information will be introduced to consumers for the first time in one location. With no cost to the consumer to improve the way that they buy passenger tyres, this has to be a major leap forward for consumer choice and education,” Stanton concluded.</p>
<p>CarbonBlack has established an advisory board as part of its long term strategic growth plans. The company recently announced the inclusion of Cliff Rosenberg as part of this strategic team. Cliff is the current Chairman of Clear Light Digital, a digital strategy agency, and was previously the Managing Director of Yahoo! Australia &amp; New Zealand.</p>
<p>With the establishment of its operations and a strategic review board, CarbonBlack will focus on expansion in the remaining states and territories of Australia.</p>
<p>The company is currently in discussion with strategic partners to seek funding for Australian and United States marketing programs and resources.</p>
<p>About CarbonBlack TyreXchange</p>
<p>CarbonBlack TyreXchange (CarbonBlack) is Australia’s first independent online quoting marketplace for new passenger tyres and related services. CarbonBlack facilitates a market space for tyre manufacturers and tyre dealers to reach consumers with a wide range of new tyres and after-market products. Established in Sydney in 2005 by Ms. Jodi Stanton, Founder and Managing Director, the company today operates in the Australian Capital Territory, New South Wales and Victoria and is currently planning to launch nationally and establish its presence in the United States of America.</p>
<p>For further information please contact:
Cathryn van der Walt
On behalf of Einsteinz Communications - for CarbonBlack, M: 0402 327 633</p>

Most Popular

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?