AMD casting Spider's web on upcoming processors

AMD introduces a graphics card that will be delivered in the upcoming 'Spider' platform, improving graphics performance on chipsets.

Advanced Micro Devices on Thursday took a step toward delivering its next-generation Phenom processor, launching graphics cards that will work with the upcoming processor to provide better graphics.

The next-generation Phenom quad-core processors, due out next week, are part of the "Spider" platform, which uses cards, the processor and a chipset in one platform to deliver better graphics, performance-per-watt and improved high-definition video.

The Phenom launch is part of the promise AMD made when it acquired ATI last year to deliver chips that enhance graphics capabilities. After acquiring ATI for $US5.4 billion, AMD said it would work on a chip code-named "Fusion," which will integrate a GPU (graphics processing unit) and CPU on a single die. Fusion is expected to be delivered by late 2008 or early 2009.

Though Spider has separate parts and doesn't combine a graphics processor and CPU on a single die, it is moving toward delivering Fusion, senior vice-president and general manager of the graphics product group at AMD, Rick Bergman, said.

The two new cards are the ATI Radeon HD 3850 with 256M bytes of memory, selling for $179, and the $219 ATI Radeon HD 3870 with 512MB of memory.

The graphics cards support Microsoft's DirectX 10.1 specification that enhances overall image quality on PCs. DirectX is the primary interface responsible for rendering multimedia, including game images and video, on Microsoft platforms. It also renders better high-definition video with support for UVD (Unified Video Decoder), which results in better HD DVD and Blu-ray images, AMD said in a news release.

CrossfireX technology allows up to four graphics cards to work together to enhance graphics performance in a system, Bergman said. That allows scalability in graphics performance and saves users from investing in graphics chips in the future, Bergman said.

Since acquiring ATI, AMD has recorded four straight quarterly net losses, weighed by related costs and charges.

The acquisition was viewed as a potent weapon in AMD's attempt to dent Intel's domination of the x86 processor market. Instead, AMD has lost ground in the processor market to Intel, and ATI's market share in the discrete graphics market has been hit by manufacturing problems and bad timing in bringing chips to market, analysts have said. Competitors such as Nvidia and Silicon Integrated Systems stepped up by shipping graphics chips on a timely basis, taking market share away from ATI.

"AMD feels that because of the close coupling of the GPU people with the CPU people, they can bring a better overall platform experience," president of Jon Peddie Research, Jon Peddie, said. Both Intel and Via have failed at delivering a combined graphics processor and CPU platform, with Intel killing its Timna project in 2000, and Via failing with its Matthew microprocessor project.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?