Thin vs. Fat: Google's plan to kill Microsoft Office

Is the Redmond juggernaut running out of steam, just as Google revs up its suite of thin-client apps?

One force that could disrupt this self-reinforcing ecosystem strategy is the Web. The combination of browser-based thin clients and ubiquitous connectivity are conspiring to usurp some of Microsoft's control over the industry. But Microsoft, as much as it appears to be a lumbering monster, has seen this threat and is using its tried-and-true strategy of embrace and extend here, too. Like the plodding creatures of horror flicks, it may in fact catch the seemingly faster victim.

First, the embrace: Microsoft is aggressively responding to inroads made by the likes of Google and startup Zoho, launching some Office Live thin client services for small businesses, such as a contact manager and Web site designer, in addition to its consumer-oriented Windows Live offerings, such as photo-sharing and blogging tools.

Now the extend: True to form, Microsoft is extending these Office Live and Windows Live services by tying each new offering into its traditional desktop OS and application platforms. Windows Live Mail, Office Live Workspaces, and Windows Live Writer are all targeted at the rapidly expanding market for applications that live within the cloud. All are very much Windows-specific, with hybrid architectures that tightly integrate Web and desktop in a decidedly Microsoft fashion.

Still, Office Live is at best just a placeholder for an even more ambitious endgame. Through application virtualization ( SoftGrid, et al.), Microsoft could very well leverage the very same forces of ubiquitous connectivity that are enabling thin client Web apps to deliver the "real" versions of Word, Excel, PowerPoint, and the rest in their full, feature-rich, fat client glory through a massive, distributed network of streaming servers.

The value proposition of Microsoft's potential approach is very tempting: Why settle for some low- or no-cost AJAX (Asynchronous JavaScript and XML) application when you can get Microsoft's latest and greatest delivered right to your desktop for the same money (or for a few dollars more, depending on how aggressive Microsoft decides to be with its subscriptions push)? That would be a steep challenge for Google to meet.

Gauging Google's chances

Even if Microsoft never delivers Office as thin client services a la Google Apps, Google is not home-free. It still needs to professionalize its applications quickly and jumpstart its own thin client ecosystem and partnerships. And those necessary efforts notwithstanding, Google's success or failure may ultimately have more to do with Microsoft's own gaffes and fumbles.

One Microsoft error is clear: the unenthusiastic reception for Vista and Office 2007. Both make IT work harder, suffer from design and stability drawbacks, and deliver less than originally promised. Only by virtue of a gargantuan installed base can Microsoft weather that grudging transition.

A more critical Microsoft mistake, perhaps, is the company's paranoid campaign to stamp out piracy. Microsoft has made the prospect of living with Windows increasingly difficult to stomach. Case in point: WGA (Windows Genuine Advantage). With WGA, Microsoft has made the process of activating and maintaining the activated status of its products so cumbersome and error-prone that it's becoming an obstacle to future adoption. Horror stories abound of users whose systems became disabled because WGA was triggered erroneously, resulting in reduced functionality or, as in my own case, a complete lockout from my desktop.

Another potential chink in the Windows armor involves virtualization. Microsoft could leverage its SoftGrid application virtualization and streaming technology to deliver fully functional versions of its most popular applications via a monthly or quarterly subscription model. If it actually delivers on this approach, Microsoft would validate the cloud approach to application delivery, helping make the case for thin client competitors such as Google. Then Microsoft has to win by being better and/or cheaper than Google. Its history argues against either outcome, at least at first.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Randall C. Kennedy

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?