Thin vs. Fat: Google's plan to kill Microsoft Office

Is the Redmond juggernaut running out of steam, just as Google revs up its suite of thin-client apps?

One force that could disrupt this self-reinforcing ecosystem strategy is the Web. The combination of browser-based thin clients and ubiquitous connectivity are conspiring to usurp some of Microsoft's control over the industry. But Microsoft, as much as it appears to be a lumbering monster, has seen this threat and is using its tried-and-true strategy of embrace and extend here, too. Like the plodding creatures of horror flicks, it may in fact catch the seemingly faster victim.

First, the embrace: Microsoft is aggressively responding to inroads made by the likes of Google and startup Zoho, launching some Office Live thin client services for small businesses, such as a contact manager and Web site designer, in addition to its consumer-oriented Windows Live offerings, such as photo-sharing and blogging tools.

Now the extend: True to form, Microsoft is extending these Office Live and Windows Live services by tying each new offering into its traditional desktop OS and application platforms. Windows Live Mail, Office Live Workspaces, and Windows Live Writer are all targeted at the rapidly expanding market for applications that live within the cloud. All are very much Windows-specific, with hybrid architectures that tightly integrate Web and desktop in a decidedly Microsoft fashion.

Still, Office Live is at best just a placeholder for an even more ambitious endgame. Through application virtualization ( SoftGrid, et al.), Microsoft could very well leverage the very same forces of ubiquitous connectivity that are enabling thin client Web apps to deliver the "real" versions of Word, Excel, PowerPoint, and the rest in their full, feature-rich, fat client glory through a massive, distributed network of streaming servers.

The value proposition of Microsoft's potential approach is very tempting: Why settle for some low- or no-cost AJAX (Asynchronous JavaScript and XML) application when you can get Microsoft's latest and greatest delivered right to your desktop for the same money (or for a few dollars more, depending on how aggressive Microsoft decides to be with its subscriptions push)? That would be a steep challenge for Google to meet.

Gauging Google's chances

Even if Microsoft never delivers Office as thin client services a la Google Apps, Google is not home-free. It still needs to professionalize its applications quickly and jumpstart its own thin client ecosystem and partnerships. And those necessary efforts notwithstanding, Google's success or failure may ultimately have more to do with Microsoft's own gaffes and fumbles.

One Microsoft error is clear: the unenthusiastic reception for Vista and Office 2007. Both make IT work harder, suffer from design and stability drawbacks, and deliver less than originally promised. Only by virtue of a gargantuan installed base can Microsoft weather that grudging transition.

A more critical Microsoft mistake, perhaps, is the company's paranoid campaign to stamp out piracy. Microsoft has made the prospect of living with Windows increasingly difficult to stomach. Case in point: WGA (Windows Genuine Advantage). With WGA, Microsoft has made the process of activating and maintaining the activated status of its products so cumbersome and error-prone that it's becoming an obstacle to future adoption. Horror stories abound of users whose systems became disabled because WGA was triggered erroneously, resulting in reduced functionality or, as in my own case, a complete lockout from my desktop.

Another potential chink in the Windows armor involves virtualization. Microsoft could leverage its SoftGrid application virtualization and streaming technology to deliver fully functional versions of its most popular applications via a monthly or quarterly subscription model. If it actually delivers on this approach, Microsoft would validate the cloud approach to application delivery, helping make the case for thin client competitors such as Google. Then Microsoft has to win by being better and/or cheaper than Google. Its history argues against either outcome, at least at first.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Randall C. Kennedy

Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?