Dymocks caps off 30-month digital book project

New point-of-sale systems on the horizon

Online book seller and retail chain Dymocks has taken a leap into electronic publishing with the launch of Dymocks Digital, allowing customers to purchase audible and digital forms of the traditional paper book.

Taking a lengthy 30 months to complete the project, Dymocks now offers some 13,000 audible and 120,000 readable titles which can be accessed through the company's Web site or new touch screen kiosks at the main Sydney store.

In launching the new technology, Dymocks CEO Don Grover thanked the IT and Web site teams and said "you have done an absolutely amazing job".

"We believe this will be the future state of book selling around the world," Grover said. "This is the first time a bricks and mortar business has been able to display to customers how this new technology is going to work for them."

Over the past 12 months, Dymocks re-launched its Web site to enable it to bring digital products to market and "compete a lot more with the likes of Amazon".

Grover said the kiosk is a little larger than some others, but that's because the company wants them to be more educative about the new technology.

Dymocks partnered with eBooks.com and local publishers to better understand what is required for this type of venture.

"We don't believe the physical book market will change substantially over the coming years," Grover said. "The only way it will change is if customers believe there is a better way to read books [but] there is the convenience of digital products."

Dymocks plans to working on a print on-demand facility, but its next company-wide IT project will be the deployment of new POS systems across its stores to carry the same marketing messages as its kiosks and plasma screens.

Grover said the company will begin to integrate digital marketing channels so they become more seamless.

"It is a labour of love now as we are really excited about the future of book stores," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Rodney Gedda

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?