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Cricket Australia and Premium TV/Inform Group re-launch broadband TV channel for the 2007-08 season

  • 17 December, 2007 14:13

<p>17 December 2007 (Sydney – Australia) Cricket Australia and Premium TV/Inform Group have re-launched Cricket Australia’s official broadband TV channel CATV (, for the 2007-08 summer of cricket.</p>
<p>Local fans will have free access to the service which includes daily highlights from both international and interstate fixtures.</p>
<p>In an added bonus, fans will have access to exclusive behind-the-scenes footage from this year’s Australian player camp.</p>
<p>CATV will also feature post-match press conferences and coverage from many of the public and promotional events the team takes part in this summer.</p>
<p>Premium TV/Inform Group, who designed, built and manage the site, will also provide the production services for CATV including live streaming of international matches in certain overseas territories, and the production of match specific highlights.</p>
<p>Furthermore, Premium TV/Inform Group will manage selected commercial services for Cricket Australia, including strategic marketing of CATV services to international fans outside of Australia.</p>
<p>Premium TV:
‘We are delighted to renew our partnership with Cricket Australia and to offer an enhanced and improved service to cricket fans both domestically and globally. Not only can fans of Australian cricket follow on-pitch action*, but also behind-the-scenes footage, player interviews and coverage of press conferences.”
Alex Peebles, General Manager Australia.</p>
<p>Cricket Australia:
“Cricket is constantly looking at new ways to connect its fans with the game and its players. CATV is a dedicated TV channel for Aussies at home and abroad who can’t get enough of Australia’s favourite sport.”
Mike McKenna, General Manager of Cricket Marketing Services.</p>
<p>* Note: live video and audio coverage of Australian cricket matches via CATV is only available in certain overseas territories. For more information go to</p>
<p>For further information please contact:</p>
<p>Red Agency
Gerard Mansour
Tel: +61 2 9963 7703
<p>Notes to Editors:</p>
<p>About Premium TV/Inform Group
Premium TV/Inform Group is the market-leading provider of digital products and services to the sport and entertainment sector. With an extensive catalogue of sports clients and rights, Premium TV/Inform Group also leads the market in distributing digital sports content across multiple platforms including TV, IPTV, Internet and Mobile and owns market leading managed services for internet, mobile and betting services (,, Premium TV/Inform Group is jointly owned by its management and Access Industries.</p>

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