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Fujitsu LifeBook crowned PC Authority’s Reliability and Service Award for Best Notebook after enjoying unprecedented growth.

  • 06 December, 2007 16:07

<p><font face="Arial, Helvetica, sans-serif" size="2"><em>Fujitsu PC Australia
is celebrating a milestone of unprecedented growth of 120%* year on year growth
to 3Qtr 2007, making Fujitsu LifeBook the fastest growing portable brand in
Australia, in terms of unit shipments. Admiration for its products and services
was defined by PC Authority’s Reliability and Service Award for Best Notebook
<strong>Australia, Sydney, 06 December, 2007</strong> – Fujitsu PC Asia
Pacific, a worldwide leader in manufacture of notebook and Tablet PC solutions
has reached new heights of growth and recognition for its LifeBook brand in
Australia. 2007 has seen the brand catapult into the Top 10 charts in Australia
portable market, in terms of unit shipments according to IDC* and the company
has released definitive LifeBook models in the UMPC, Ultra-portable, Corporate,
and Desktop alternative markets. This enabled the company, its distributors
and retail partners to provide award winning products and services to the Australian
Endorsement of the LifeBook brand was revealed in a survey of 14,000 votes from
Australia’s tech-buying public as part of PC Authority’s Reliability
and Service Award. Fujitsu PC won the Best Notebook category beating the top
5 major volume selling brands. The Best Notebook Award was presented during
a glitzy evening ceremony event held at Star City on 27th November 2007. The
awards are extremely competitive with the survey directly probing for user experience
in reliability of the product, after-sales service and warranty support.<br/>
“Solid-build quality and reliability has always been the hallmark of the
LifeBook brand with the unmatched Made in Japan assurance. We are certainly
thrilled with PC Authority’s Reliability and Service Award as the recognition
that our existing and future customers know they have made the right purchase
decision” explains David Niu, Product Manager, Fujitsu PC Australia. “We
also have dedicated service centres in major capital cities to ensure for after
sales support and the satisfaction of our customers”.<br/>
In addition, 2007 has been a defining year for Fujitsu PC Australia, experiencing
120% year on year growth to the 3rd quarter 2007 bringing it to the Top 10 portables
in Australia in terms of unit shipments according to IDC*. Key LifeBook models
such as the S series and E series have helped in the volume sales as well as
the release of the one of world’s smallest tablet convertible and ultra-portable
PCs, the U1010 and P series helped gain a stronghold in the UMPC and ultra-portable
This milestone is also credited to the hard work of the distributor partners
Bluechip Infotech and Multimedia Technology who has contributed to establishing
an extensive retail network creating the access to the much in demand LifeBook
“2007 has been an awesome year for us and we look forward to bringing
these strong foundations and hard work to 2008 and beyond.” tells David
Niu, Product Manager, Fujitsu PC Australia. “Being up against the price-driven
and volume brands, we are confident that the LifeBook brand has a unique position
and made in Japan quality offering to the Australian market that others cannot
<em>*Source: IDC Asia/Pacific Quarterly PC Tracker, 3Q07</em></font></p>
<p> </p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Fujitsu PC Australia is
the Sales and Marketing office of Fujitsu PC Asia Pacific (the Asia Pacific
Regional Headquarters for PC business of Fujitsu Limited, Japan. Its responsibilities
include the marketing and sales of a wide range of personal computers for the
corporate and end-user markets in Australia and New Zealand.<br/>
Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every
product under its brand name to reassure users of product and service excellence.
From high performance components to stringent quality control and professional
after-sales service, Fujitsu stands for reliability and satisfaction.<br/>
Fujitsu is a leading provider of customer-focused IT and communications solutions
for the global marketplace. Pace-setting device technologies, highly reliable
computing and communications products, and a worldwide corps of systems and
services experts uniquely position Fujitsu to deliver comprehensive solutions
that open up infinite possibilities for its customers' success. Fujitsu also
makes every effort to ensure that our products are manufactured in a bid to
promote environment conservation and protection. Headquartered in Tokyo, Fujitsu
Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2
billion) for the fiscal year ended March 31, 2007. See <a href=""></a>
for further information. </font></p>
<p><font face="Arial, Helvetica, sans-serif" size="2">Media Contact<br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href=""></a></font></p>

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