Study: Enterprises seeing Web 2.0 'explosion'

A new ChangeWave Research report says the use of Web 2.0 software is exploding in enterprises.

Nearly one-fourth of companies surveyedby ChangeWave Research are now using Web 2.0-social networking software in some form, and another 8 percent intend to do so within the next year.

The study is the organization's first stab at tracking Web 2.0 in the enterprise, said Joshua Levine, editor of ChangeWave Investing, an advisory service.

"I think Web 2.0 has been simmering a lot for the last couple of years under the radar, at least in enterprises; 2008 looked as we were coming toward it that this stuff would be exploding," Levine said.

Overall, 39 percent of respondents said their firms are very or somewhat willing to use social software. In addition, among respondents whose organizations are already using such software, 35 percent said spending on it will rise in the next 90 days and just two percent said it will fall.

Twenty-six percent of companies currently using social software said they plan to invest most heavily in wikis, followed by blogs (15 percent), social networks (13 percent), mashups (5 percent), RSS feeds (5 percent) and collaborative tagging (3 percent).

However, the trends were somewhat different among future Web 2.0 users. They said their companies intended to spend the most money on social networks and blogs, which scored 22 percent and 21 percent, respectively.

While 79 percent of current Web 2.0 software users said it is being used to improve internal communication and collaboration, only 48 percent of future users said the same. Future users were more focused on external goals, such as better customer service, greater brand awareness and increased sales.

"That's something we really want to drill into next time, why that is," Levine said. The company plans to repeat the survey, possibly by as soon as midyear.

ChangeWave's report also tracked which vendors are benefiting from the Web 2.0 trend. Microsoft ranked highest in each of the six software categories, followed by IBM in a number of categories.

However, open-source and in-house-developed software both showed strength. Some 31 percent of respondents whose companies are using or will begin using wikis within the next year are doing so with open-source technology, and 28 percent of those using mashups developed them in-house, according to the study.

ChangeWave surveyed 2,081 people in September.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?