Cisco creates Entertainment Operating System

EOS will offer social networking capabilities, content distribution and content targeting

Cisco Systems made its biggest foray yet into the entertainment and social networking world by announcing plans late Tuesday for the Cisco Entertainment Operating System.

EOS will be a hosted software-as-a-service platform that Cisco will deliver sometime in 2008 to various media companies, said Dan Scheinman, general manager of the Cisco media solutions group. He spoke about the project in a keynote address late Tuesday at Cisco's annual analyst conference, C-Scape 2007, in San Jose.

The cost of the software service was not announced, but Scheinman said in a short interview that the service will likely be paid for through an advertising-sharing arrangement with media companies.

He said Cisco has already begun working with Nascar.com and NHL.com on the concept. On the NHL site, a community page for celebrity singer Kid Rock quickly won 20,000 visitors in November and showed that NHL can potentially be a provider and promoter of music, not just professional hockey, he said.

NHL.com built the Kid Rock page atop an alpha version of Cisco's EOS platform. The platform was developed out of Tribe and Five Across, two small acquisitions that Cisco made in February, Scheinman said. When the service goes live, he said Cisco will sell it to media companies and not to service providers.

As part of the EOS platform, Cisco will provide social networking capabilities, content distribution and content targeting, which will rely on a recognition and relevance software engine, Scheinman said. He said the concept behind the engine is that "content finds you" and not that users search blindly for content.

EOS is one of several new directions that Cisco has undertaken in recent years, as it attempts to expand beyond the corporate customer and to address the network needs of consumers and small businesses. CEO John Chambers has recently seen the company as needing to be more than a plumber that provides networking switches and routers.

"You don't pick Cisco as a social networking company, so it's very interesting that they are challenging that perception" with EOS, said Wu Zhou, an analyst at IDC.

She predicted that Cisco will "face lots of hurdles" with its EOS concept. "They have clear challenges since social media companies are burgeoning." She said the popularity of Facebook, LinkedIn, iGoogle and others show that the space is already crowded.

The fact that the public announcement of EOS came at the end of a long day of presentations to analysts, without the benefit of a news release, "makes me think that this is very [experimental] on Cisco's part," Zhou added.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?