Cisco winning big in conferencing

Cisco crowed about the sales success of its Telepresence system at its analyst conference Tuesday.

Cisco is running on all cylinders selling its Telepresence high-definition conferencing system, according to a top executive.

Marthin De Beer, senior vice president of Cisco's Emerging Markets Technology Group, said Tuesday that he is not aware of a first-time videoconferencing customer Cisco has lost to a competitor in the past six months. Some enterprises that already had videoconferencing systems have stuck with their old vendors instead of switching, but Cisco has been winning every time in so-called "greenfield" opportunities, as far as he knows, De Beer said.

The aggressive report came during a press lunch at Cisco's annual C-Scape analyst conference in San Jose, California, where executives described a big future for collaboration in the company's future business. Between products for consumers, enterprises and service providers, Cisco expects to be doing a US$50 billion business in video by 2013, De Beer said. Router sales driven by the increased bandwidth demands from video are on top of that, he said.

Cisco has already made 100 deals with large enterprises to deploy Telepresence systems throughout their organizations, it announced Monday. One of those, Proctor & Gamble, will be deploying 360 of the high-end systems within 18 months, De Beer said. It will also use Cisco's inter-company Telepresence technology, announced last week, to conduct conferences with its partners and suppliers. That will probably lead to the deployment of 500 to 1,000 additional systems, he added.

Telepresence combines high-definition video with high-quality audio and presentations, and is designed to create the impression of a live meeting. A three-screen system has a list price in the neighborhood of US$300,000. It has already cut travel costs at Cisco and helped the company keep more in touch with its customers around the world, according to Chairman and CEO John Chambers.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?