Traffic to YouTube, other video sites doubled in 2007

Almost half of adult online users visited video-sharing sites last year, survey finds

Online traffic to YouTube and other online video sites doubled last year compared with 2006, as almost half of adult online users say they visited such sites, according to a research report released Wednesday.

According to a national phone survey done by the Pew Internet & American Life Project, 48% of more than 1,300 Internet users surveyed between October and December 2007 said they visited a video-sharing site like YouTube during 2007. A survey in December 2006 found that 33% of Internet users said they had visited such sites last year, Pew said.

Pew said that 15% of participants in the latest survey said that they had used a video-sharing site the day before they were contacted. A year ago, only 8% of users said they had visited such a site the day before. The research concluded that on an average day, the number of users accessing video sites last year almost doubled from the end of 2006.

The site said the growth can be traced to increased use of such sites by men, adults under 30 and college students, the study noted. Almost one third (30%) of wired young adults watch a video on a site like YouTube on a typical day, while a fifth of all online men do the same, the report said.

In addition, average daily traffic to video sites increased by 120% among women, by 100% among people between 30 and 49 and 160% among high school graduates.

The traffic increases mirror the spread of broadband connections. The 2007 Pew survey found that 54% of all American adults have broadband at home, up from 45% a year earlier.

The report noted that the increased popularity of such sites can also be traced to a rapidly increasing number of videos posted. The survey found that 22% of Americans shoot their own videos and that 14% of them post some of that video online.

That is more than triple the percentage of users who said they had posted homemade videos in the 2006 Pew survey.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?