Primus to slash DSL costs

DSL service provider Primus Telecom has slashed the rates of its services across Australia's five mainland capital cities by 33 per cent, in an attempt to gain a stronger and more significant hold on the small to medium enterprise and residential sectors.

Vice president and general manager of Primus Internet Ash Chopra said the decision to lower prices of its DSL service was based on growing economic and market demand within the smaller professional and residential markets.

"From an evolution point of view, it became the right thing to do," he said. "The economics are better now to enter the residential market. It is becoming a good market to be in."

Primus' focus is not only to attract new subscribers, but also to eventually move its dial up base of around 50,000 subscribers "down the path" and onto continuous broadband service.

"Early 2001, the focus was on gaining corporate customers," he said. "We're willing to break even at rates now. We see a 5-10 per cent increase in people using broadband over the next 12 months."

Primus, which increased its prices early last year, is confident it will not only manage the new price cuts, but also maintain them. Chopra says that while Primus can only barely break even on the new rates, the decision to reduce service costs is long-term. Lower DSL wholesale prices from Telstra and a general increase in awareness about broadband access are main reasons for this.

The basic HomeJet Lite consumer plan now costs $65 a month for a maximum of 500MB download. Excess data is charged at 15.2 cents per megabyte. Chopra said the decreasing cost of DSL would be a major factor in the future, saying Primus customers could expect further price cuts in the years to come.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron

Nadia Cameron

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?