iiNet touts multi-line VoIP for SOHOs and SMBs

New service allows for up to 8 VoIP lines over a single broadband connection

iiNet is seeking to fill the gap in the small office and SMB VoIP market with the introduction of a multi-line VoIP service, announced today.

Multi-line VoIP is delivered over a single broadband service exactly the same way as single line VoIP, but uses a VoIP gateway switch to dedicate multiple numbers to a customer over the broadband connection.

"It is still using a single broadband service into the home or business, but over that you can then run multiple, simultaneous VoIP services," said iiNet's managing director Michael Malone.

Malone said the service was not targeted at larger businesses, but rather SOHOs and small businesses with less than ten staff.

"That accounts for 87 per cent of businesses in Australia and we think it's a pretty poorly serviced market at the moment," Malone said.

"The small businesses tend to be caught between a rock and a hard place - the retail services that aren't quite meeting their needs, or the more expensive corporate grade services that are probably a bit of overkill for their business. So we're seeing an opportunity that no one else is really taking care of," he said.

Multi-line VoIP customers can use their existing handsets, or authenticate softphones directly into the VoIP switch gateway.

iiNet has restricted the service to a maximum of 8 lines, given the fact that it is limited by the single broadband connection.

General manager of iiNet Business Andy McIntyre said the multi-line service will enable small businesses to introduce new applications such as video calling.

"If they have a video phone which can authenticate with a switch then that will be able to do video calling immediately across the network," McIntyre said.

But iiNet is touting cost savings as the key benefit to implementing multi-line VoIP, as its target SOHO and small business sector can divest their rented PSTN lines.

"Where normally they would have multiple PSTN lines coming into the office for their different numbers and faxes etc, these can now be chopped. They can have one broadband service and reduce the forty-odd dollars a month they pay on their PSTN lines," McIntyre said.

iiNet has also slated several new products and services aimed at the SOHO and SMB sector.

"VPN (Virtual Private Network) is on our roadmap. We've also got video calling and video conferencing on our roadmap. And in terms of moving forward on the VoIP solution we're looking to introduce SIP Trunking."

iiNet's Multi-line VoIP service is charged per line at $9.95 for the first and second line, and $7.95 for the third to eighth line. Local and national calls cost 15 cents untimed, mobile calls cost 29 cents per minute. Free calls between all iiNet VoIP services are also offered.

For more information on iiNet's Multi-line VoIP service visit their Web site.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Andrew Hendry

Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?