Broadband bundles connect with retail

In a significant boost to the broadband cause, star retailer Harvey Norman is set to launch a broadband modem and services bundle, believed to be the first such offering to make it onto mass merchant shelves.

For the first time, home consumers and small enterprises will be able to wander into a mainstream retail outlet, pick up an ADSL modem and walk out with a service contract and installation appointment from a single purchase.

Harvey Norman will be selling Alcatel's "Stingray" USB DSL modem bundled with one of three ADSL connection plans from service provider iPrimus, which will use third parties for installations. The deal was put together by distributor Quadtel.

It is believed the initial order from Harvey Norman commits the retailer to 1000 modems, which will be sold through selected stores on the eastern seaboard.

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