Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Overture Australia and ninemsn sign web advertising agreement

  • 11 May, 2004 15:01

<p>Agreement increases Overture Australia’s network reach, provides paid listings for ninemsn users and delivers qualified leads to advertisers</p>
<p>SYDNEY, May 11, 2004: Overture Services, a provider of essential online marketing services, and ninemsn, Australia’s number one online publisher, today announced a major distribution agreement that will see Overture’s Pay for Performance (P4P)1 search advertisements listed across ninemsn from May 21, 2004.</p>
<p>Mel Bohse, Managing Director, Overture Australia, said, “ninemsn increases Overture’s distribution network to 70 percent2 of Australian Internet users – including over 6.7 million unique visitors3 per month via ninemsn. This reach gives Overture’s Australian advertisers access to the most extensive distribution network in Australia”.</p>
<p>Martin Hoffman, CEO of ninemsn, said, “Overture offers a sophisticated way of monetising search listings through its P4P and related products. The addition of Overture listings will ensure greater relevance for ninemsn users while delivering highly qualified leads to advertisers”.</p>
<p>Hoffman continued, “Search advertising has been booming in the US and UK for some time. We believe that this agreement signals the start of real growth in this area in Australia. Advertisers are recognising the strong returns available to them when they are able to reach customers at the precise time they are most interested in their products”.</p>
<p>With Overture’s sponsored search service, advertisers pay to receive premium placement within ninemsn’s search results. Advertisers only pay when a user clicks on their listing. Changes to ninemsn’s user interface mean a user can clearly identify both the paid and search generated result listings.</p>
<p>Advertisers wanting to learn how they can get their products and services listed across ninemsn and Overture Australia’s other partner sites should call 1800 708 388 or visit</p>
<p>1 Pay-for-Performance (P4P) is when Overture serves advertiser listings as ‘Sponsor’s Links’ resulting for Web searches conducted by Internet users. As the term suggests, P4P means advertisers pay only when a user clicks on their listing. Price per click is determined by how much the advertiser chose to bid for the search term.</p>
<p>2 According to Neilson Netratings
3 According to Neilson Netratings</p>
<p>About Overture
Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit Overture is a service mark of Overture Services, Inc.</p>
<p>About ninemsn
ninemsn is Australia's number-one website capturing the largest online audience in Australia, with over 6.7 million people visiting each month. Formed in 1997, ninemsn is a 50:50 joint venture between Microsoft Corporation and PBL. ninemsn is currently ranked as Australia's leading online publisher with over 73 percent reach to all Australian internet users.</p>
<p>For more information:</p>
<p>Blackie McDonald
Grant Thomas or Georgia Sweetapple, Account Directors
02 9929 0200</p>
<p>Ngaire Moyes
Manager – Corporate and Public Relations
02 9383 6114</p>
<p>SOURCE: Overture Services, Inc.</p>

Most Popular

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?