Google Adwords punishes slow-loading ads

Search engine to penalise advertisers

Under new plans revealed by Google, advertisers whose web ads take too long to load will see their price per click increase.

The search engine highlighted its new plans on its Inside AdWords blog. Under the new scheme, the 'Quality Score' or the mark that determines the placement each ad receives when matched with a search result will also incorporate load-times. Advertisers will have month to make changes and speed up load times. Those that refuse to make changes will be issued with penalties, which will see their 'Quality Score' lowered and therefore increasing the minimum cost an advertiser can pay per click.

Google said that several factors can hamper loading time, the most common being slow servers and multiple page redirects. "Users have the best experience when they don't have to wait a long time for landing pages to load," the Inside AdWords team said.

"They are also more likely to abandon landing pages that load slowly, which can hurt your conversion rate."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Carrie-Ann Skinner

PC Advisor
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?