PC World continues to hold its ground in a tough market

PC World continues to hold its ground in a tough computer magazine market, by posting less than half the circulation losses of its competitors, according to the latest ABC December 2001 audit figures released on Friday, 8 February 2002.

According to IT industry analysts International Data Corporation [IDC], PC shipments declined by 9.1 per cent in 2001 compared to 2000. During the same period APC's circulation declined by 9 per cent, PC User's circulation declined by 10 per cent, and PC World by 4 per cent. PC Authority did not submit its paid circulation for an ABC audit.

Source: ABC December 2001
Publication Australian Circulation December 2001Australian Circulation December 2000 Australian Circulation Growth from ABC December 2000 audit %change Australian Circulation from ABC December 2000 audit
Australian PC World 57,777 60,223 -2446 -4.0%
PC User 54,451 60,728 -6277 -10.0%
APC 62,053 68,057 -6004 -9.0%
PC Authority Not Audited by ABC [Australian Bureau Circulation]
Atomic Not Audited by ABC [Australian Bureau Circulation]
"In this competitive PC magazine market, PC World has continued to capture active IT readers through its informative editorial content, and award winning coverage of the latest technology issues," said Amanda Conroy, Editor.

"PC World readers turn to us as the leading provider of PC and technology information in this market."

"APC now targets a lifestyle audience, and PC Authority has opted out of the ABC to deliver free copies to students and lecturers, within universities, TAFEs and other tertiary education establishments," said Matt Rigney, National Sales and Advertising Manager for PC World.

"Only PC World remains focussed in targeting the IT professionals in larger, medium and small businesses."

ADVERTISING LEADER

Over the last 12 months PC World has continued to see consistent support from the IT advertising community and has increased its advertising page count to 25.1 per cent market share (Source: AC Nielson Ad Ex). PC World is a tried and tested publication for generating return on investment.

AWARD WINNING PUBLICATION

PC World continued its success and recognition as a premium business title in the Australian Business Publishers Bell Awards, receiving a Highly Commended in the "Best Specialist Magazine of the Year", the award it won in the previous year, as well as for "Best Product Information Series".

PC World's Deanne McIntosh, author of special reports on the Internet, was the awarded Winner 2001 Best Feature Writer in the Consensus IT Writers Awards, for her investigation of online airfares.

QUALITY AND INNOVATION

During the last year on year audit period, PC World has implemented the following major initiatives:

November 2001: PC World Windows XP MinibookIn conjunction with the launch of Microsoft's Windows XP, PC World launched a comprehensive 128-page guide that includes information on installing and using the operating system. Also included are specific areas of interest such as connecting to the Internet, securing the operating system, using multimedia and mobile computing.

July 2001: PC World Linux Minibook second editionDue to the popularity of the first edition, the team at PC World and LinuxWorld.com.au launched the PC World Linux Minibook, second edition. The new Linux Minibook expanded on the original with 160 pages and is the ultimate companion for Linux users.

FOR FURTHER INFORMATION CONTACT:

Mike Udabage, Vice President PC Division Phone: 02 9902 2774; Email: mike_udabage@idg.com.auAmanda Conroy, Editor Australian PC World Phone: 02 9902 2781; Email: amanda_conroy@idg.com.auFor this and other recent PC World press releases visit http://pcworld.idg.com.auPC World Background- Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.

- Australian PC World Current Average Paid circulation is 57,824 (ABC Audit period ending December 2001).

- Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

- Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. - IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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