New travel site gives 'pain point' advice along with prices

InsideTrip.com details travel-related "pain points" like cramped leg room, unpredictable security wait times, lost luggage and crowded planes

New online travel shopping site InsideTrip.com offers users more than just good prices; It details information about other travel-related "pain points" like cramped leg room, unpredictable security wait times, lost luggage and crowded planes.

By better understanding these pain points, travelers have more control over their travel experiences, according to the site's founder and CEO Dave Pelter, a 15-year veteran of the airline industry.

In addition to offering cheap fares, Pelter said his site rates the quality of each trip and provides an overall score -- with a perfect 100 as the highest -- based on three criteria: speed, comfort and ease.

"Travelers have been asking for a resource that helps them weed through the hundreds of airfare listings," he said. "InsideTrip visually shows that each trip is different and helps consumers quickly determine the perfect trip by directly searching the features most important to them."

InsideTrip.com allows users to determine the "TripQuality" rating of each flight, Pelter said. Whenever a user searches for a flight, InsideTrip.com rates the trip according to relevant needs such as leg room, security wait times, age of the aircraft, on-time performance, connection times, number of stops, duration of the flight, lost luggage track record, airport gate locations, how full each plane typically is and aircraft type.

Users can recalculate TripQuality ratings by selecting or deselecting the specific features that are important to them.

To create its proprietary algorithms for the TripQuality rating, InsideTrip aggregates large amounts of data from various public and proprietary sources to accommodate just about any search for flight information, Pelter said. InsideTrip.com currently partners with Orbitz.com for its airfare search, Pelter said

InsideTrip, which is only accessible via Firefox 2.0 and higher and Internet Explorer 7, is currently in beta testing. It is expected to go into full launch by the end of the year, Pelter said.

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Linda Rosencrance

Computerworld
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