Apple in no rush for iPhone Flash, says analyst

While Microsoft and Adobe Systems made nice over Flash Monday, there's little pressure for Apple to follow suit and rush to put the technology on its iPhone, according to one analyst. And Adobe seems in no hurry to help.

"There's no doubt that Flash is important for mobile, and will become even more important," said Michael Gartenberg, an analyst with JupiterResearch. "But for Apple, it's not urgent [for it to support flash] as Microsoft.

"People want Flash primarily to get videos on YouTube, and Apple already has a tight relationship with YouTube. So there's less pressure for it to react."

YouTube, the Google-owned user-generated video site and service, relies on Flash as the default format for its video clips.

Earlier Monday, Adobe announced that Microsoft had licensed Adobe Flash Lite, the Flash Player runtime designed for mobile devices. Microsoft, however, hasn't said when it would add Flash support to its Windows Mobile operating system, which powers smart phones made by OEMs such as HTC, Motorola and Samsung.

Apple's iPhone, meanwhile, doesn't support Flash, and according to comments from Apple CEO Steve Jobs two weeks ago, it isn't likely to do so anytime soon. Speaking at Apple's annual shareholders meeting, Jobs panned Flash Lite, saying proper Flash "performs too slow to be useful" on the iPhone.

"There's this missing product in the middle. It just doesn't exist."

"I read that as almost a challenge by Jobs to Adobe," said Gartenberg, "that Adobe create something [else] for the iPhone platform. Apple has been particular about what goes on the iPhone, and wants something [from Adobe] that meshes with the rest of the [iPhone's] applications."

Adobe, however, doesn't sound like it's rushing to put Flash on the iPhone. "We'd love to see Flash come to the iPhone," Anup Murarka, Abobe's director of technical marketing for mobile and devices, said in an e-mail. "Hopefully, when we have the opportunity to review the SDK, and if it's a vehicle to deliver a solution, we would look forward to working with Apple."

Apple released its iPhone software developer kit, or SDK, less than two weeks ago, and will update all iPhones in June so that they are able to download and install third-party applications written for the device.

Gartenberg is optimistic, at least in the long run, that the two companies will see eye-to-eye at some point. "It's only a matter of time before the iPhone gets some sort of Flash support," he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?