Researcher: Apple to weather recession better than rivals

Apple are in a stronger position than Dell and HP, says researcher

Even though economic uncertainty is pulling US computer buying plans into a nose dive, Apple's prospects remain brighter than some of its PC rivals, a research firm said Wednesday.

"The US market is heading south, and there's nobody that can escape unscathed," said Paul Carton, director of research at ChangeWave Research. "But it looks like Apple will handle this relatively well."

According to surveys ChangeWave conducted last month in the US, only 8 per cent of consumers said they planned to buy a laptop in the next 90 days and just 7 per cent said they would buy a desktop computer in the same period. Both those numbers, said Carton, were the lowest levels seen in the past 12 months. "There are some tough times out there for personal computer makers," said Carton. "This is part of the whole economic scenario."

But the slowdown will likely affect Apple less than some big-name competitors on the PC side. Of the people who said that they are planning to purchase a laptop in the next three months, 28 per cent said they are picking Apple, down just one percentage point from ChangeWave's January 2008 survey. Of those who said they would buy a desktop in the next 90 days, 31 per cent claimed they would buy from Apple; that's two points lower than January.

Both Hewlett-Packard and Dell, however, aren't expected to fare as well in the US in the coming months: their shares of the projected buyers dropped more sharply than Apple's.

HP's share of likely notebook buyers, for example, slipped two percentage points from January, to 19 per cent, and its share of the potential consumer desktop buyers dropped five points, to 18 per cent. Meanwhile, Dell's share of the laptop buyers slipped two points from January, to 28 per cent, while its portion of the desktop pool fell four percentage points, ending up at 32 per cent.

Dell is actually in a tougher spot than HP, Carton said, because nearly 70 per cent of HP's sales are outside the US, where the current economic slowdown will probably have less of an impact than in America. "I think the most exposed is Dell," he said.

Apple, on the other hand, is in a stronger position, even in a difficult market. "Apple has been growing -- its planned buying numbers grew by 50 per cent over a year ago -- and now they look like they're maintaining," said Carton.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?