Researcher: Apple to weather recession better than rivals

Apple are in a stronger position than Dell and HP, says researcher

Even though economic uncertainty is pulling US computer buying plans into a nose dive, Apple's prospects remain brighter than some of its PC rivals, a research firm said Wednesday.

"The US market is heading south, and there's nobody that can escape unscathed," said Paul Carton, director of research at ChangeWave Research. "But it looks like Apple will handle this relatively well."

According to surveys ChangeWave conducted last month in the US, only 8 per cent of consumers said they planned to buy a laptop in the next 90 days and just 7 per cent said they would buy a desktop computer in the same period. Both those numbers, said Carton, were the lowest levels seen in the past 12 months. "There are some tough times out there for personal computer makers," said Carton. "This is part of the whole economic scenario."

But the slowdown will likely affect Apple less than some big-name competitors on the PC side. Of the people who said that they are planning to purchase a laptop in the next three months, 28 per cent said they are picking Apple, down just one percentage point from ChangeWave's January 2008 survey. Of those who said they would buy a desktop in the next 90 days, 31 per cent claimed they would buy from Apple; that's two points lower than January.

Both Hewlett-Packard and Dell, however, aren't expected to fare as well in the US in the coming months: their shares of the projected buyers dropped more sharply than Apple's.

HP's share of likely notebook buyers, for example, slipped two percentage points from January, to 19 per cent, and its share of the potential consumer desktop buyers dropped five points, to 18 per cent. Meanwhile, Dell's share of the laptop buyers slipped two points from January, to 28 per cent, while its portion of the desktop pool fell four percentage points, ending up at 32 per cent.

Dell is actually in a tougher spot than HP, Carton said, because nearly 70 per cent of HP's sales are outside the US, where the current economic slowdown will probably have less of an impact than in America. "I think the most exposed is Dell," he said.

Apple, on the other hand, is in a stronger position, even in a difficult market. "Apple has been growing -- its planned buying numbers grew by 50 per cent over a year ago -- and now they look like they're maintaining," said Carton.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?