Leopard drubs Vista in corporate satisfaction survey

Mac business users 5x more likely to say they're 'very satisfied' than Vista users

Corporate users of Apple's Leopard operating system are more than five times more likely to say that they are "very satisfied" with the OS than business users of Microsoft's Windows Vista, a research firm said this week.

In a February survey of 2,200 US corporate computer users, 53 per cent of those using Mac OS X 10.5 reported that they were very satisfied with their operating system. Of those using Windows XP or Windows Vista, however, 40 per cent of the former and only 8 per cent of the latter said they were very satisfied.

"Apple continues to set the standard for corporate customer satisfaction," said Paul Carton, director of research at ChangeWave Research. That, and the fact that corporate buying plans for Macs remain at historically high levels, indicate that users like what Apple's doing, continued Carton.

According to ChangeWave's survey, 7 per cent of the corporate respondents who said their company would purchase laptops in the next 90 days were planning on buying Apple. "Apple held at 7 per cent, the same as November," said Carton, referring to a similar survey late last year.

Most other vendors, in fact, slipped in ChangeWave's corporate buying plans poll. Fewer companies with purchasing plans figure on buying a Dell notebook in the next three months than reported they would in November (down a percentage point). HP (down two points), Lenovo (down two points) and Toshiba (down one point) also dropped in the survey.

But while Apple shows some sales strength even as the general pace of US corporate computer sales looks to slow in the next quarter, it remains a minor player in the market, reported ChangeWave. More than half -- 53 per cent -- of the computers companies plan to buy in the second quarter will be equipped with Windows XP, the survey said, compared to 20 per cent with a version of Windows Vista and just 8 per cent with Mac OS X.

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Gregg Keizer

Computerworld
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