Angelic Apple apes Microsoft's bully-boy ways

It must be tough being Microsoft. No matter how shiny you make your OS, nor how much money your former figurehead doles out to the needy, geeks the world over think of you as 'The Man'.

And they stick it to The Man on a daily basis. It's the price of global supremacy.

Conversely, upstart rivals such as Apple can box any old under-specced tat in shiny white plastic, and watch herds of rabid fanboys rush to splash the cash. But now angelic Apple is apeing Microsoft's bully-boy ways.

The decision to ram Safari down Windows users' bloatware-stuffed throats (as an iTunes 'update') suggests that Apple may be prepared to trade its enviable image for a greater share of the Web-browser market.

Are you an iTunes user? Have you never before used Safari? You're about to get a new window on the online world... ready or not.

Certainly, the fine folks over at Mozilla are unimpressed. The Firefox-toting foundation's CEO John Lilly blogged: "What Apple is doing now with their [sic] Apple Software Update on Windows... undermines the trust relationship great companies have with their customers, and that's bad – not just for Apple, but for the security of the whole Web."

Well, quite.

What Lilly neglected to say is that Apple's actions are bad... for Mozilla, because it can't hope to reach as many technophobe punters as iTunes can.

It is, at the very least, cheeky of Apple to foist its software on unsuspecting users. And it's a move that has 'PR-disaster potential' written all over it.

Fast Safari may be, but not even the most rabid Mac-lover would claim that its Web browser is so much better than IE or Firefox that it will convert users by its very Appley presence. Seems it's a gamble Apple is willing to take, however.

Because Apple, for so long a hardware manufacturer that made software (to flog hardware), recognises a couple of salient facts. Firstly, the future for you, me and just about everything is online. And if you control the browser, you control the user.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Egan

PC Advisor
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?