5 ways to defend and enhance your Google reputation

PAGE 4

It's not what other people think of you that matters. It's what they can find out about you on the Web that will affect your ability to get a job or promotion, rent or buy a house, be accepted into the school of your choice, or find the love of your life.

Defend your reputation

When it comes to online reputations, people are usually their own worst enemies. Those drunken photos may have been a hoot at university, but they're not so funny when you're prepping for the big job interview. Especially as 77 percent of recruiters use search engines to screen prospective job candidates, reports a survey by ExecuNet

You can delete your Flickr account or your MySpace page, but once this stuff is on the Web, you have no control over what happens to it. If you find nasty stuff floating around that's not under your control, you may have to hire someone to take care of it for you. Some services, like DefendMyName, can cost around US$1000 a month; but there are others that are bit more reasonable. For US$10 a month, Reputation Defender's MyReputation service will scour the Net to find out what people are saying about you.

If the service uncovers anything you can't abide, you can pay Reputation Defender US$30 to have it removed. Reputation Defender starts by sending a letter politely asking the site to remove it. If the site refuses, the requests become increasingly less polite. But sometimes this process backfires. When Reputation Defender tried to erase news of one client's arrest from Consumerist.com in January 2007, it spurred a spitting match in the blogosphere that only made matters worse.

And if the service can't get the bad stuff taken down, it will try to bury it by posting positive items about you and making sure the good stuff shows up higher in Google searches (though that service costs extra). Overall, MyReputation has had good success in removing items from video and photo sharing sites, social networks, and online forums, but only moderate success with blogs, says co-founder Owen Tripp.

"Most clients never ask us to remove anything, they just use us as a professional monitoring service for their good names. They think of our services as the new credit report."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Tynan

PC Advisor (UK)
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?