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IDC’s Upcoming Directions Conference to Explore the Emerging X.0 Marketplace and How Vendors can be Successful in it

  • 07 April, 2008 14:52

<p>Sydney, 07 April 2008, Leading international and local ICT analysts will present on the shifting technology marketplace at IDC’s annual Directions conference on May 6th.</p>
<p>“Australia is shifting to a technology marketplace in which 1.0, 2.0 and other ‘.0’ labels no longer make any sense. It's a marketplace defined by continuous, parallel and global streams of innovation: in offerings, development models, distribution models and usage models,” said Graeme Muller, managing director, IDC Pacific.</p>
<p>“In this ‘X.0’ marketplace, an explosion of convergence is driving new, mashed-up offerings and models, fuelling new demands in traditional and emerging customer segments, and redefining industry alliances. The leaders in this new marketplace will be those who shape and master the new business models and offerings,” added Muller.</p>
<p>An impressive line-up of IDC's International experts will discuss global trends which will have an impact on Australia’s IT sector.</p>
<p>* Philippe de Marcillac, executive vice president of international business units, from Boston, will discuss enterprise IT in the post-disruption marketplace</p>
<p>* Eric Owen, vice president, telecommunications Europe, from London, will present on telecom transformation and revolution across the industry</p>
<p>* Scott Langdoc, vice president of research and business leader, from Boston, Global Retail Insights will present on Industry X.0: Industrial Strength Customer Relationships</p>
<p>IDC’s leading local experts will present directly on trends in the Australian market.</p>
<p>* Tim Dillon, associate vice president research will present IDC’s latest forecast for management survey results</p>
<p>* Chris Morris, research director, services, Asia Pacific, will discuss the need for IT value driving services management adoption</p>
<p>* Graeme Muller, managing director will facilitate the event and will be available for networking opportunities throughout the day</p>
<p>Additionally, Linda Kennedy, president IDG and CIO magazine editor will facilitate a CIO panel discussion.</p>
<p>This year’s Directions conference is especially significant for IDC as it is also celebrating its 30th year in Australia in 2008.</p>
<p>To see the detailed agenda or to register to attend this event, visit IDC’s website at the following link,</p>
<p>The Directions conference will be held on Tuesday 6th May 2008 at the Westin Hotel in Sydney.</p>
<p>For more information, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail</p>
<p>About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or</p>

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