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Vignette Launches New Community Products

  • 08 April, 2008 10:49

<p>SYDNEY, Aust. — April 8, 2008 –Vignette (NASDAQ: VIGN), a global leader in Web experience management and delivery, today announced the immediate availability of Vignette Community Services and the upcoming availability of Vignette Community Applications. The new community products enable organisations to add social media capabilities to their Web sites to help strengthen their brand, increase loyalty and drive revenue. Additionally, the suite of products seamlessly integrates with Vignette’s Web experience foundation, making it easier for customers to quickly add engaging social elements and Web 2.0 capabilities to their sites.</p>
<p>“High-value activities such as innovating, collaborating, leading and learning have individuals at their centre, and they often take place within a social context made up of informal exchanges, brainstorming, exploration and cross-fertilisation,” wrote Nikos Drakos, research director at Gartner. “Social software applications, such as wikis and blogs, attract and empower these individuals together with user-friendly and flexible ways to aggregate, organise, share and amplify the value of their personal, and often unrecorded, knowledge and experiences.”1</p>
<p>Web users today rely more heavily on their peers for advice on which companies to trust, products to evaluate or buy and services to select. According to the 2008 Edelman Trust Barometer, “a person like yourself” is often viewed as an organisation’s most credible spokesperson. Vignette’s Community product line enables organisations to give a voice to this group of peer influencers, driving new levels of audience engagement on anything from content reviews to product development.</p>
<p>Vignette Community Services can help organisations connect with and engage key audiences by offering ratings, reviews, commenting and tagging capabilities, similar to the services found on YouTube and Netflix. Users are demanding that organisations offer these services so they can share ideas and learn from their peers.</p>
<p>For example, a travel company that allows customers to comment on recent vacation experiences and rate particular hotels or holiday packages online, can help prospective customers better set expectations for an upcoming trip. Providing insights gleaned from peer experiences help customers make more informed decisions which often result in increased purchases, greater brand loyalty and satisfaction. According to a recent study, 55 percent of surveyed Internet users consulted other people’s opinions online, making reviews the top resource for product research.2</p>
<p>Vignette Community Applications enables organisations to add features like blogs, wikis and forums to any Web property to improve transparency, increase interaction with and build customised communities to better engage their target audiences. Additionally, these organisations can leverage user-generated content and peer influence to create valuable online communities. For example, a software company may leverage forums or blogs to solicit feedback from customers throughout each phase of a product lifecycle.</p>
<p>“Social computing and community capabilities encourage users to contribute content and exchange ideas, often leading to increased loyalty and innovation,” said Mike Aviles, president and CEO of Vignette. “Other vendors may offer community products like wikis and blogs or ratings and reviews, but Vignette provides customers with a single platform for their Web experience requirements.”</p>
<p>For more information on the Vignette Web Experience Platform, visit http://www.vignette.com/vwep.</p>
<p>About Vignette
Vignette helps organisations improve the way they connect online with their key audiences by providing software for building great online experiences and managing the content that fuels those experiences. Vignette pioneered the Web Content Management space more than a decade ago, and today our customers include some of the world’s most prominent brands in virtually every industry. Vignette is headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.</p>
<p>FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette’s products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company’s reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.</p>
<p>For more information:
Tara Schwarze
Max Australia
+61 2 9954 3492
Tara.schwarze@maxaustralia.com.au</p>

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