Out with the old, in with the recycled for Sony TVs

Sony has begun using recycled plastic from old TV sets in its new Bravia LCD models.

Consider it a blast from the past: that space hogging TV from 10 years ago creeping back into your living room in a reincarnated form. This scenario is quite possible as Sony's latest sleek Bravia flat-panel TVs now contain plastic components partially recycled from old television sets.

The company gathers the plastic shells of old Sony TVs from recycling plants and also collects excess styrofoam from its production facilities, both of which are transformed into plastic pellets. These pellets are used to create the back panels and some internal plastic components on the latest Bravia television sets.

The whole recycling and production process takes place in Sony's main television manufacturing plant in Inazawa in central Japan.

"We started preparing for this project 10 years ago by ensuring that all the plastic used in old Sony television sets was recyclable," says Masayoshi Ishida of Sony's TV Business Group, speaking at the Display 2008 Expo in Tokyo.

This foresight not only helps Sony achieve its green goals, but also has financial benefits.

The company saves about 10 percent of the cost of producing plastic by using recycled parts, according to Toshihiko Uchiyama, general manager of Sony's Environmental Affairs Department. He also said that they aim to strengthen recycling efforts, especially within the television business, beginning this month.

The launch of the "recycled" Bravia jump-starts Sony's promotion of sustainable lifestyles to consumers through products -- an activity CEO Howard Stringer is adamant to push.

Sony is one of 12 companies in the World Wide Fund's (WWF) Climate Savers initiative, a group of companies that has committed to making cuts in greenhouse gas emissions. Sony said it would cut emissions by 7 percent by 2010 based on 2000 figures and has already exceeded this goal with emissions down by 9 percent so far, the company said in February.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chiara Castañeda

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?