Mac sales beat industry average 10-fold in Q1

Apple trounces US rivals in Q1 sales growth, posts gains of 32.5 per cent, Gartner says

Apple easily beat the industry average for sales growth in the first three months of the year, boosting its US sales by nearly 10 times that average, a research firm said Wednesday.

Gartner's estimates of US sales by the top five computer makers pegged Apple as No. 4 behind Dell, Hewlett-Packard and Acer, selling 1.01 million machines in the first quarter, or about 6.6 per cent of the market's total.

But it was year-to-year growth that showed Apple in the best light. According to Gartner analyst Mika Kitagawa, Apple sold 32.5 per cent more machines in the first three months of 2008 than it did in the same period last year.

"Apple continued to do quite well in the US market," said Kitagawa. "Its growth is well above the US average of 3 per cent." However, if Gartner's projections hold true -- Apple will release its official figures next Wednesday during its quarterly earnings call -- the growth rate during early 2008 won't match the 44 per cent year-to-year gains the company posted for 2007's fourth calendar quarter.

Apple's sales are impressive when put in context, said Kitagawa, who acknowledged that price pressure -- caused by the US's slumping economy -- was "greater than we expected" during the year's first three months.

"Apple's brand premium is really high," Kitagawa noted. "...The general perception that Macs are overpriced isn't correct. If you do an apples-to-apples [comparison], Macs are really not that expensive." Apple, however, lacks a "really low-end system" that can compete, price-wise, against the least-expensive laptops from rivals, which is where much of the sales action is.

When asked to explain Apple's strong showing, Kitagawa ticked off a couple of reasons. "We believe Apple has some momentum in the small business market, and we're still in the replacement cycle from the old CPUs to the new CPUs," she said, referring to the transition from PowerPC to Intel processors that began more than two years ago.

"That's still driving sales," Kitagawa said.

Rival research firm IDC also published its first quarter computer sales estimates yesterday. Like Gartner, it put Apple in the No. 4 slot behind Dell, HP and Acer, and ahead of Toshiba America. IDC's projections, however, had Apple's first-quarter sales at 950,000 Macs in the US, a year-to-year increase of 25.1 per cent.

IDC estimated the US growth average at 3.5 per cent.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Gregg Keizer

Gregg Keizer

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?