AMD Business Class plan to help SMBs shave costs

AMD Monday announced Business Class, an initiative to gain market share among small to medium enterprises. Opening the door for longer lifecycles, it will lower PC total cost of ownership, according to AMD.

The Business Class initiative calls for AMD to support and ship processors and chipsets from first product availability for up to 24 months. The initial lineup for the plan includes: Phenom X3 triple-core, Phenom X4 quad-core processors and Athlon X2 dual-core processors.

Validated Business Class motherboards, based on the 780V chipset, are available from MSI and ECS, and with Asus joining soon.

The first Business Class products will be in the following PCs: new HP dc5850 and dx2450 desktop systems, a refreshed Dell OptiPlex 740 and new Esprimo E5625 and Esprimo P5625 PCs from Fujitsu Siemens.

"We think it's great that AMD has decided support longer life cycles, we know it is something customers want, so they don't have to make changes that often," said Fredrik Grahn, category manager for desktop at HP Sweden.

But HP doesn't pass the full benefit of Business Class on to its customers; the DC5000 is stable for 12 to 15 months, not 24.

"It's still a new program," said Grahn.

The Business Class plan will also include the upcoming next-generation notebook platform code-named Puma.

"AMD is trying to create a platform, instead of just selling processors it wants to sell a solution, which has been a big success for Intel. So AMD want to go that way as well," said Eszter Morvay, senior research analyst at IDC.

Morvay thinks Business Class is a good idea. But AMD needs to focus more on mobility instead of desktop PCs, if it wants to lure small and medium-sized businesses.

"Small and medium-sized businesses aren't buying desktops any more, they are buying laptops," she said.

Business Class has a better chance of becoming a success in the public sector, where cost is critical and stability is very important, according to Morvay.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?