Microsoft and Yahoo: Now what?

Both companies must deliver on promises, address questions, reassess and adjust plans post Microsoft's failed bid to acquire Yahoo

Since it obviously has the cash, Microsoft should go shopping for other companies that could give it some of the products, services and innovative technology it was hoping to get from Yahoo, said Gartner analyst Allen Weiner. "I'm looking for Microsoft to get aggressive with a buying spree," he said in a phone interview.

In an April 25 report, Moran and his colleague Kevin Buttigieg listed some companies that, if the Yahoo acquisition failed, might make sense for Microsoft to consider acquiring: Time Warner's AOL, News Corp.'s Fox Interactive (which includes MySpace), ValueClick, CNet and Facebook.

For his part, Weiner thinks we might see Microsoft pursue an acquisition of a video platform provider like Brightcove and ExtendMedia, and an online presence company to complement its strong webmail and IM services like Twitter.

But whatever it does, Microsoft should take some concrete steps to move on in the public eye. "I think Microsoft should do something quickly to show the world that Yahoo bid wasn't a setback," Weiner said.

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