Blog lifts mystery surrounding telecommunications projects

120,000 blogs created daily

A corporate blog about the construction of a subsea fibre-optic cable has received 20,000 hits in less than four hours.

Since its official launch three weeks ago it has had over 40,000 hits, according to its creators Pipe Networks subsidiary, Pipe International.

The blog follows the construction of PPC-1, a $200 million subsea cable that will connect Australia to the telecommunications hub of Guam.

The Web site features the cable's construction through daily blog entries, documents, photographs, videos and an online progress chart.

Commenting on the flood of posts, the Brisbane-based company's managing director, Bevan Slattery, said the blog is a fundamental shift away from the mystery traditionally surrounding telecommunications projects.

"Visitors were astounded that a telecommunications company would post a blog on a project of this magnitude in such an open and honest manner," Slattery said.

"Our aim is for Pipe International to be the foremost site on submarine cables.

"The information contained on the Web site will cover the practical and technical aspects of the project; I believe we are the first company in the world to do this."

According to Technorati, which tracks nearly 70 million blogs on a daily basis, 120, 000 blogs are being created every day.

Wikipedia recently reached a milestone of 10 million entries while Forrester Research has released a report predicting the Web 2.0 market including blogs, wikis and social networks, will top US$4.6 billion by 2013.

This is a significant increase compared to this year as companies with 1,000 or more employees are expected to invest a total of $764 million.

The report identified "Web 2.0" as consisting of seven categories - blogs, mashups, podcasting, RSS, social networking, widgets and wikis.

Forrester analyst and author of the report, Oliver Young, said spending on Web 2.0 will grow at a compound annual growth rate of 43 per cent for the next five years.

Young said enterprises will eventually view these technologies the same as Office or Excel today.

At first glance, he said the $4.6 billion dollar estimate seems huge, but it accounts for less than one per cent of the enterprise software market.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sandra Rossi

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?