Blog lifts mystery surrounding telecommunications projects

120,000 blogs created daily

A corporate blog about the construction of a subsea fibre-optic cable has received 20,000 hits in less than four hours.

Since its official launch three weeks ago it has had over 40,000 hits, according to its creators Pipe Networks subsidiary, Pipe International.

The blog follows the construction of PPC-1, a $200 million subsea cable that will connect Australia to the telecommunications hub of Guam.

The Web site features the cable's construction through daily blog entries, documents, photographs, videos and an online progress chart.

Commenting on the flood of posts, the Brisbane-based company's managing director, Bevan Slattery, said the blog is a fundamental shift away from the mystery traditionally surrounding telecommunications projects.

"Visitors were astounded that a telecommunications company would post a blog on a project of this magnitude in such an open and honest manner," Slattery said.

"Our aim is for Pipe International to be the foremost site on submarine cables.

"The information contained on the Web site will cover the practical and technical aspects of the project; I believe we are the first company in the world to do this."

According to Technorati, which tracks nearly 70 million blogs on a daily basis, 120, 000 blogs are being created every day.

Wikipedia recently reached a milestone of 10 million entries while Forrester Research has released a report predicting the Web 2.0 market including blogs, wikis and social networks, will top US$4.6 billion by 2013.

This is a significant increase compared to this year as companies with 1,000 or more employees are expected to invest a total of $764 million.

The report identified "Web 2.0" as consisting of seven categories - blogs, mashups, podcasting, RSS, social networking, widgets and wikis.

Forrester analyst and author of the report, Oliver Young, said spending on Web 2.0 will grow at a compound annual growth rate of 43 per cent for the next five years.

Young said enterprises will eventually view these technologies the same as Office or Excel today.

At first glance, he said the $4.6 billion dollar estimate seems huge, but it accounts for less than one per cent of the enterprise software market.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sandra Rossi

Computerworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?