Readers flock to PC World

PC World continues to win over readers, according to the Morgan Readership Survey released today.

PC World's readership increased by 21,000 to 315,000 in the 12 months to March 2002. During this same period, APC lost 24,000 readers - with its readership falling to 247,000. PC Authority, meanwhile, saw a modest increase of 5000 readers to report total readers of 199,000.

This result is the highest increase over the 12-month survey period, amongst the three monthly titles that target business managers and corporate decision-makers - and clearly marks PC World as the premier magazine for this audience.

PC World now has 68,000 more readers than APC and 116,000 more than PC Authority. PC World also boasts more readers in the top two socio-economic quintiles (AB and C) than APC and PC Authority.

According to PC World's editor, Amanda Conroy, the Morgan results show that PC World's editorial focus is meeting the needs of corporate and small business readers. "When times get tight readers always turn to the title that offers the most targeted, quality editorial," Conroy said.

While APC has attempted to win a lifestyle audience, PC World has remained committed to being the leading provider of PC and technology information in this market. "An approach that's clearly paying dividends and attracting even more AB and C readers," Conroy added.

Matt Rigney, PC World's advertising manager, said the title is the key publication for providing the best coverage of the business market at a reasonable cost.

"PC World continues to excel in this competitive market, and these readership results confirm that we are continuing to deliver more quality customers to advertisers year on year," Rigney said.


PC World has continued to see consistent support from the IT advertising community. The latest AC Nielsen reports show that PC World has carried more advertising than any other monthly PC magazine over the past six months. When compared with its two main competitors in this space, PC World received 36 per cent market share, with nearly 4 per cent more advertising support than its nearest competitor, APC.


PC World continued its success and recognition as a premium business title in the Australian Business Publishers Bell Awards, receiving a Highly Commended in the "Best Specialist Magazine of the Year", the award it won in the previous year, as well as for "Best Product Information Series".

PC World's Deanne McIntosh, author of special reports on the Internet, was awarded Winner 2001 Best Feature Writer in the Consensus IT Writers Awards, for her investigation of online airfares.


During the last year on year audit period, PC World has implemented the following major initiatives:

MAY 2002: FREE SOFTWARE MINIBOOK (SECOND EDITION)Many users are unaware that there are free alternatives to many retail programs. This 96-page book and CD shows how a typical user can save over $1500 by with free alternatives to Microsoft Office, free video-editing tools, antivirus software, games, Internet tools, PC utilities and more. Over 50 programs are featured on CD; the book explains the main features of each program and offers tips for getting the most out of a PC.

On sale at newsagents for $12.95 or 2001: PC WORLD WINDOWS XP MINIBOOKIn conjunction with the launch of Microsoft's Windows XP, PC World presented a comprehensive 128-page guide that included information on installing and using the operating system. Also included are specific areas of interest such as connecting to the Internet, securing the operating system, using multimedia and mobile computing.

JULY 2001: PC WORLD LINUX MINIBOOK (SECOND EDITION)Due to the popularity of the first edition, the team at PC World and launched the PC World Linux Minibook, Second Edition. The new Linux Minibook expanded on the original with 160 pages and is the ultimate companion for Linux users.


Mike Udabage, Vice President PC Division.

Phone: 02 9902 2774; Email:

Amanda Conroy, Editor Australian PC World.

Phone: 02 9902 2781; Email:

For this and other recent PC World press releases visit

PC World Background· Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.

· Australian PC World Current Average Paid circulation is 57,824 (ABC Audit period ending December 2001).

· Australian PC World readership is 315,000 (Roy Morgan Readership Survey Audit period ending March 2002).

· Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

· Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at

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