Microsoft kicks off ISV road show

Microsoft will lug out the marketing drum for its next generation of products later this month when it kicks off its Worldwide ISV Road Show that will travel to 11 cities in nine countries.

The Road Show, which kicks off April 22 and ends May 26, is expected to lay out for developers the best ways to address some of the business problems now facing corporate users through a combination of existing and future products, including Longhorn, Whidbey, and Yukon.

"We are going to focus on the bigger challenges facing them in an increasingly connected world, along with the idea that they don't have to force users to rip stuff out today but rather connect into infrastructures that are already there to preserve their investments," said Adam Sohn, product manager in Microsoft's Platform Strategy and Partner Group.

The company will also be highlighting how ISVs can change their businesses so they can evolve and extend into new markets, thereby gathering new revenue streams, according to Sohn.

The Worldwide ISV Road Show is expected to detail how the Microsoft's flagship platforms help ISVs overcome these challenges through what Sohn referred to as the five "P's," including the Pipeline of Platform Innovation. This refers to developers being able to tap into today's platform as well as future products such as SQL Server 2005, Visual Studio 2005, "Whitehorse", the Dynamic Systems Initiative, and Longhorn.

"This pipeline begins with work they do today but draws them forward over the next couple of years to ensure they don't have to throw away investments they make today," Sohn said. "We want to give them a good road map that carries them through the Whidbey, Yukon, and Longhorn waves and even beyond that," he said.

Cities the Road Show will tour include Sydney, Beijing, Bangalore, Singapore, Munich, Paris, London, Milan, Tilburg/Netherlands, Boston, and San Francisco.

Microsoft officials will be ready to answer technical questions posed by developers regarding last week's milestone agreement between Microsoft and Sun Microsystems that figures to build technology bridges between the flagship products of the two formerly warring parties.

"We will help assure them this deal will increase interoperability, which will be better for everyone, and that putting these legal issues behind us will be very beneficial to ISVs," Sohn said. "The prospect of much deeper collaboration between the two companies can only help ISVs," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Scannell

InfoWorld
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?