Microsoft kicks off ISV road show

Microsoft will lug out the marketing drum for its next generation of products later this month when it kicks off its Worldwide ISV Road Show that will travel to 11 cities in nine countries.

The Road Show, which kicks off April 22 and ends May 26, is expected to lay out for developers the best ways to address some of the business problems now facing corporate users through a combination of existing and future products, including Longhorn, Whidbey, and Yukon.

"We are going to focus on the bigger challenges facing them in an increasingly connected world, along with the idea that they don't have to force users to rip stuff out today but rather connect into infrastructures that are already there to preserve their investments," said Adam Sohn, product manager in Microsoft's Platform Strategy and Partner Group.

The company will also be highlighting how ISVs can change their businesses so they can evolve and extend into new markets, thereby gathering new revenue streams, according to Sohn.

The Worldwide ISV Road Show is expected to detail how the Microsoft's flagship platforms help ISVs overcome these challenges through what Sohn referred to as the five "P's," including the Pipeline of Platform Innovation. This refers to developers being able to tap into today's platform as well as future products such as SQL Server 2005, Visual Studio 2005, "Whitehorse", the Dynamic Systems Initiative, and Longhorn.

"This pipeline begins with work they do today but draws them forward over the next couple of years to ensure they don't have to throw away investments they make today," Sohn said. "We want to give them a good road map that carries them through the Whidbey, Yukon, and Longhorn waves and even beyond that," he said.

Cities the Road Show will tour include Sydney, Beijing, Bangalore, Singapore, Munich, Paris, London, Milan, Tilburg/Netherlands, Boston, and San Francisco.

Microsoft officials will be ready to answer technical questions posed by developers regarding last week's milestone agreement between Microsoft and Sun Microsystems that figures to build technology bridges between the flagship products of the two formerly warring parties.

"We will help assure them this deal will increase interoperability, which will be better for everyone, and that putting these legal issues behind us will be very beneficial to ISVs," Sohn said. "The prospect of much deeper collaboration between the two companies can only help ISVs," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Scannell

InfoWorld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?