Study: Surveillance software revenue to quadruple by 2013

Wi-Fi and other technological advances boosting video surveillance adoption

In a new study that has potentially Orwellian implications, ABI Research projects that revenue for video surveillance software will quadruple over the next five years.

According to ABI Vice President and Research Director Stan Schatt, revenue generated from surveillance software will increase to more than US$900 million in 2013, up from current revenues of US$245 million. Schatt says there are several big drivers for this increase, including increased spending on security systems by the government, on theft prevention systems by retail outlets and on surveillance by market researchers. Additionally, he says that the advent of Wi-Fi has made it possible to place wireless cameras just about anywhere while still sending footage back to a central location.

Looking at the broader picture, Schatt says that technological advances are also increasing the scope and the potential uses of video surveillance. He says that one of the more disturbing uses is the ability of store marketing departments to actually monitor the eyeball movements of customers to figure out what products or displays draw their attention.

"When stores have the ability to observe you as you walk through a store, what I can imagine is that more and more stores will try to basically have a pretty in-depth knowledge of their customers," he says. "So let's say for instance the store issues you a discount card that also has a radio frequency ID that identifies who you are. And then let's say they observe you looking at, but not actually purchasing, movies in the adult video section. Well, the next thing you know you're getting all these promotional materials for racy movies you're not even interested in."

Schatt also notes that more and more banks are looking into installing cameras with face recognition ability to help prevent robberies before they even occur. Thus, when a known bank robber enters a bank, the camera can recognize his face and send out an alert. Casinos are already deploying this sort of face recognition software to monitor their employees, Schatt says, and using it to detect when certain employees enter into unauthorized areas and alerting the security team.

Schatt believes that as more surveillance equipment becomes increasingly digitized and software-reliant, it will increasingly move into the purview of IT departments. And because the surveillance software vastly broadens the extent to which companies and governments can watch people, it will inevitably create privacy concerns that will have to be addressed.

"Down the road our behavior is going to be observed much more frequently, and that has all kind of implications," he says. "I mean, the fact that they're actually looking at your eyeball movements shows we've reached a whole new realm of surveillance capabilities."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Reed

Network World
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?