Is Palm worth developing for?

Apple's iPhone and Google's Android are stealing Palm's thunder, with no viable comeback plan in sight

Palm isn't dead yet! That's the word from Palm CEO Ed Colligan, speaking at the recent media launch of the Palm Centro in Australia. To hear him tell it, the once-pioneering handheld maker is set to come roaring back onto the stage with new products, a new focus, and a brand-new, Linux-based OS, code-named Nova.

But Palm has been saying the same thing for nearly a decade. And I can't say that I buy it this time. From where I sit, Palm seems to have lost focus on one of the most important contributors to its early success: the independent developer community.

Take a look at these choice quotes that Colligan gave to the Australian computer magazine APC:

  • On whether Palm is still active in the market: "Palm's got maybe 15 million customers and 50 million devices around the world, it's a brand that's globally recognized."
  • Comparing Palm with Apple: "Apple was on the cover of every magazine, [we saw] all these articles about the demise of Apple, and now they're one of the most successful brands in the world."
  • On what we can expect from Palm's forthcoming new OS: "... whether it's Palm OS 2.0 or Next Generation, we're not coming up with the branding right now."
  • On differentiating Palm's products in the market: "... over time you'll see some branding work done on the top two to make sure they're really well delineated."

Branding? It's going to take a lot more than that to restore Palm to its former glory.

When confronted with Palm's blunders over the last decade, Colligan is quick to recall Steve Jobs' miracle turnaround of Apple. Unfortunately, Colligan himself sounds less like Jobs than like John Sculley, the Pepsi-Cola whiz kid who, as CEO of Apple, presided over a lackluster product line, allowed the engineering department to fall into disarray, and ousted Jobs from his own company.

In an interview with Wall Street Journal technology reporter Jim Carlton, former Adobe CEO John Warnock once said of Sculley, "I don't think John understood the industry. He never had any deep penetration of what motivated people to use computers. He gravitated more to 'I have one of these things on my desk because it does magical things.'"

Similarly, Colligan seems entirely too satisfied with Palm's prospects. The days when handheld computing was a Field of Dreams are long over. The market is too crowded, the competition too intense. Customers already have specific ideas of what they expect from handhelds; what they need to know is why they should buy one over the other.

To that end, a clever brand isn't enough. If Apple has reemerged as one of the world's most successful brands, it has done so largely by building a reputation for cutting-edge technology. Quality products come first, marketing second.

And let's not forget: Since the introduction of the iPhone, Palm has not only to emulate Apple. It has to compete with Apple, as well.

One way in which Apple has always bolstered its technology has been by maintaining a healthy relationship with developers. When it began the transition to Mac OS X, Apple was quick on the scene with high-quality developer tools for the new platform. Even in the early days, many a PC coder couldn't help but view the Mac's coherent, well-designed APIs with a little jealousy.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Neil McAllister

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?