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1.31M iPhone Shipments Over Five Years, Predicts IDC's Quarterly Mobile Phone Tracker

  • 11 June, 2008 17:21

<p>SYDNEY, 11 June 2008, IDC’s Quarterly Mobile Phone Tracker has revealed that in Q1 2008 2.02 million mobile devices were shipped to Australia, with 0.57 million of these being converged devices. IDC expects that by 2012 converged devices will account for almost 50% of all mobile devices shipped in Australia.</p>
<p>"Australia's fascination with GPS show no signs of slowing. Consequently, Apple's new 3G iPhone has reacted to demand and will satisfy eagerly awaiting consumers," said Mark Novosel, Market Analyst, Telecommunications at IDC.</p>
<p>"Being a HSDPA device with GPS, coupled with Apple's renowned design, the iPhone 3G will see strong initial demand and by the end of 2012 IDC expects Apple to have shipped in excess of 1.31M iPhones to Australia. It wouldn't be unusual to experience stock shortages in the initial months after launch and given that the HTC Diamond and Blackberry Bold should be launching shortly after, frustrated consumers may quickly opt for other comparable devices." adds Novosel.</p>
<p>Pivotal features driving the converged device market include user interface design and the use of touch-screens. "People are after an immersive, rich and highly interactive mobile experience. It is no wonder we are seeing so much innovation centering around the user interface, with smooth flowing graphics, multi-touch and gesture-based control among the key innovations leading touch-screen user interface designs,“ said Novosel.</p>
<p>IDC's Q108 Quarterly Mobile Phone Tracker also revealed that:</p>
<p>·Y/Y Shipments increased 39.2%. Year-on-year total market shipments increased significantly from the same period last year. Consumers are continuing to upgrade mobile devices more frequently in their quest to keep pace with technology. Australia's mobile replacement rate is expected to exceed 42.9% in 2008, up from 40.7% in 2007.</p>
<p>·Total 2008 shipments expected to surpass 2007. Q407 saw a rapid handset boom due to Telstra's Next G migration. Consequently Q408 is expected to fall short of last year's highs, however full year 2008 shipments are expected to exceed 2007 by 6.4%, fuelled by a flurry of advanced and exciting new devices in the second half of the year and the launch of Optus and Vodafone's national 3G networks.</p>
<p>·iPhone 3G to stir up the market. Apple's newly announced 3G iPhone is expected to take 7.38% of the converged device market by the end of 2012, as Australians continue to splash out on feature-rich converged devices. Further portfolio diversification and revolutionary new models could see this figure surpassed.</p>
<p>·Nokia maintains market dominance at 51.9%. Despite only minor changes in its product portfolio and a slight slip in shipments, Nokia has managed to maintain market share above 50% for a second consecutive quarter. Compact and stylish devices remained most popular, and three of the top five Nokia devices were converged, an increase of one from Q4 2007.</p>
<p>·GPS remains on top of consumers wish lists. Nokia's 6110 Navigator continues to outsell 99.4% of all mobile devices on the market, despite being available in Australia for almost a year. Strong demand is expected to continue until the introduction of its successor, the Nokia 6210 Navigator, later this year. Other vendors such as HTC, Samsung and Sony Ericsson are also focusing more on GPS-enabled devices.</p>
<p>Note to Editors: Unless otherwise stated, all figures and statistics in this release refer to calendar quarter one 2008.</p>
<p>For more information, please contact,
Mark Novosel, Market Analyst, Telecommunications on +61 2 9925 2279 or
Sally Taylor-Phillips, Marketing Communications Manager on +61 2 9925 2234 or</p>
<p>If you would like to purchase IDC research, please contact,
Gary Clarke, Associate VP of Sales, IDC via e-mail or phone 02 9925 2226.</p>
<p>About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or</p>
<p>About IDC's Quarterly Mobile Phone Tracker
IDC's Quarterly Mobile Phone Tracker provides some of the most detailed, timely and accurate data available in the industry on over 75 of the largest mobile phone vendors in the world. In Australia, IDC's Quarterly Mobile Phone Tracker covers all vendors that ship to Australia through regular primary research. IDC's Quarterly Mobile Phone Tracker is available across seven regions and over 30 countries, including Australia and starting in Q2 2008, New Zealand.</p>

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