Google CEO prefers an independent Yahoo

Schmidt pans Microsoft acquisition effort as bad for the marketplace

Google believes an independent Yahoo is better for the marketplace than one that becomes part of Microsoft, Google Chairman/CEO Eric Schmidt said on Wednesday.

Schmidt was the featured speaker at a Newhouse School event in San Francisco, where he commented not only on Microsoft but on such topics as the monetization of Internet services, the potential for mobile-based ads, and privacy issues.

Animosity between Google and Microsoft was apparent, with Schmidt saying that Microsoft's history has shown that Microsoft, with its Windows platform and market power, has had the ability to prevent choice. Such a capability could be brought about by a merger or similar agreement between Microsoft and Yahoo, Schmidt said.

"We think an independent Yahoo is better for competition, for innovation and so forth," Schmidt said.

Interviewer Ken Auletta of The New Yorker magazine questioned whether Google has been trying to block Microsoft's proposed acquisition of Yahoo or a partnership with it. Microsoft CEO Steve Ballmer has said this himself, Auletta said.

Schmidt acknowledged reports that Google has been seeking a partnership with Yahoo. But Schmidt denied that Google could impact any partnership between Microsoft and Yahoo. "It would seem to me that that decision is up to Yahoo, not to Google," Schmidt said.

He added that any partnership between Google and Yahoo would be structured so that there would be no anti-trust issues.

Asked if Google was a "one-trick pony," only vested in search, Schmidt cited Google efforts ranging from cloud computing to Google Maps and geospatial information technology. But monetizing various initiatives remains a challenge, Schmidt said.

"The goal of the company is not to monetize everything, the goal of the company is to change the world," Schmidt said. Monetization is a way to pay for that, he said.

The Internet has lacked successful monetization models; advertising is one that has worked, said Schmidt. Google, for its part, also does not know exactly how it will make significant amounts of money from its ownership of YouTube.

People are consuming more media online but paying less and less for it, he said. That is bad for Google because Google depends on high-quality content, said Schmidt.

Social network sites will become a destination for advertising, he said. "The traffic is phenomenal, and there will be advertising," said Schmidt. He also said information in social networks should be searchable.

Mobile systems, meanwhile, offer lucrative opportunities for targeted advertising, Schmidt said.

He also offered reassurances about privacy issues. Google has an interest in maintaining trustworthiness, Schmidt said. If the company could not be trusted, "you wouldn't go back to Google; you'd go somewhere else," he said. Google does not track user data, he said.

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