Microsoft cuts Xbox price in North America, Japan

Microsoft cut the price of its Xbox game console by about a third in the U.S. and Canada and announced a similar price cut for Japan Wednesday.

The move had been expected by market watchers and comes on the heels of Sony Computer Entertainment America Inc.'s price reduction for the PlayStation 2 on Tuesday. Effective immediately, Xbox consoles will cost US$199.99 in the U.S., down from $299.99. In Canada the device will retail for C$299.99 (US$192), down from C$459.99, Microsoft said in a statement. Xbox, Sony's PlayStation 2 and Nintendo Co. Ltd.'s GameCube now all cost about $200 in the U.S.

In Japan, where Xbox sales have been sluggish since its launch late February, the Xbox will be cut to ¥24.800 ($193) from ¥34.800 effective May 22, Microsoft said.

Europe and Australia were the cheapest places to pick up an Xbox following price cuts there last month. However those continents are now the most expensive places to buy an Xbox. In mainland Europe the suggested retail price for the Microsoft console is €299 ($269), in the U.K. £199 ($288) and A$399 ($218) in Australia. Microsoft now expects to ship between 3.5 million and 4 million Xbox consoles in its fiscal year ending June 30. About 1.5 million consoles were sold in the U.S. in the first weeks after the introduction six months ago. The Redmond, Washington, company will start a multimillion dollar advertising and merchandising campaign in the U.S. this weekend to support sales.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joris Evers

PC World
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?