Apple lifts lid on first Australian retail store

Media get first glimpse of new Apple store

Apple's first Australian retail store, which opens Thursday evening, will be the second largest of its 215 stores across the globe, the company revealed today.

The three-level store is top heavy with glass - 700 square metres of it - giving passers by plenty of opportunity to gaze at the company's products.

"It's one giant window to Apple," said Ron Johnson, Apple's senior vice president of retail. "It is an invitation for people to come in."

The store, which opens at 5pm Thursday, is located on George St in the heart of the Sydney CBD.

The ground floor is equipped with almost 90 Macs, and according to Johnson is the largest number on display in Australia. The second level houses iPods, speakers, its TV set up, iPod accessories and other Apple-related third-party consumer items.

The store's top floor is dedicated to support and professional services like workshops, and Johnson said it is equipped to offer support to 1000 people a day. Part of the top floor also houses the Genius Bar - home to Apple experts in various fields - that is designed to provide answers to technical problems or queries to customers.

All the Macs in the store are connected to broadband and customers can make free use of the Internet.

Apple opened its first store in 2001, the Sydney store is only second largest to the London store located on Regent street. The remaining stores are spread over six countries.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Howard Dahdah

Computerworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?