Panel: Broadband users won't be boxed in

Concentrating on a "one-stop" broadband solution for businesses has hindered the uptake of the high-speed service in Australia, industry leaders say.

Speaking at the Telstra Broadband Roundtable in Sydney yesterday, Request CEO Phil Sykes said SMEs have been neglected by the total solution approach services providers have taken to delivering broadband to the market.

"The challenge for broadband is in the marketing and selling value propositions. It is different for different users," he said.

One of the key factors broadband suppliers need to recognise is that selling broadband has to be tailored to business needs, he said.

"There won't be broadband in a box for some time. Service providers have got to get out there, to establish relations with SMEs," Sykes said.

There to discuss the overall uptake of broadband services in Australia, as well as the role broadband will play in the SME space, speakers at the event included broadband suppliers Flowcom, Request, NEC's Nextep, Pacific Internet and Telstra Wholesale. All were adamant that SMEs would be big winners from the development of broadband services, but agreed further awareness about the benefits of high-speed networks is also needed to drive demand.

Telstra Wholesale representative Deena Shiff said broadband in Australia is in a critical phase of growth. While 70 per cent of copper lines in Australia are DSL capable, she said only one per cent of the population has taken up the service. "We need to promote consumer interest and awareness in broadband, and we need to get closer to what users want," she said.

The panel also discussed contention rates on broadband networks, and concerns about the lack of guaranteed network performance. Contention rates show the amount of subscribers allocated to an amount of bandwidth.

Request's Sykes said that in some instances, residential and business DSL services are already oversubscribed, resulting in a negative effect on the user.

"Networks have to be able to evolve so as to support the applications and services consumers want to use," he said.

While all agreed regulatory service guidelines could be beneficial in tackling oversubscription and subsequent throughput issues, oversubscription was first and foremost an issue for service providers.

Nextep boss Michael Johanneson said before establishing regulatory service guidelines and ratings, the industry would need to develop its own definitions on how such rates would be measured.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron

Nadia Cameron

PC World
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Logitech Ultimate Ears Wonderboom Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?