Panel: Broadband users won't be boxed in

Concentrating on a "one-stop" broadband solution for businesses has hindered the uptake of the high-speed service in Australia, industry leaders say.

Speaking at the Telstra Broadband Roundtable in Sydney yesterday, Request CEO Phil Sykes said SMEs have been neglected by the total solution approach services providers have taken to delivering broadband to the market.

"The challenge for broadband is in the marketing and selling value propositions. It is different for different users," he said.

One of the key factors broadband suppliers need to recognise is that selling broadband has to be tailored to business needs, he said.

"There won't be broadband in a box for some time. Service providers have got to get out there, to establish relations with SMEs," Sykes said.

There to discuss the overall uptake of broadband services in Australia, as well as the role broadband will play in the SME space, speakers at the event included broadband suppliers Flowcom, Request, NEC's Nextep, Pacific Internet and Telstra Wholesale. All were adamant that SMEs would be big winners from the development of broadband services, but agreed further awareness about the benefits of high-speed networks is also needed to drive demand.

Telstra Wholesale representative Deena Shiff said broadband in Australia is in a critical phase of growth. While 70 per cent of copper lines in Australia are DSL capable, she said only one per cent of the population has taken up the service. "We need to promote consumer interest and awareness in broadband, and we need to get closer to what users want," she said.

The panel also discussed contention rates on broadband networks, and concerns about the lack of guaranteed network performance. Contention rates show the amount of subscribers allocated to an amount of bandwidth.

Request's Sykes said that in some instances, residential and business DSL services are already oversubscribed, resulting in a negative effect on the user.

"Networks have to be able to evolve so as to support the applications and services consumers want to use," he said.

While all agreed regulatory service guidelines could be beneficial in tackling oversubscription and subsequent throughput issues, oversubscription was first and foremost an issue for service providers.

Nextep boss Michael Johanneson said before establishing regulatory service guidelines and ratings, the industry would need to develop its own definitions on how such rates would be measured.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron

Nadia Cameron

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?