Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

3G Activities and Niche Marketing Become the Focus of the Australian Wireless Market in 2005, Says IDC

  • 15 February, 2005 10:59

<p>NORTH SYDNEY, February 15th, 2005 - IDC's latest study titled, "Who’s Who in the Zoo: Competitive Analysis of Australian Wireless Service Providers, 2005" reveals that mobile penetration is surpassing natural saturation in Australia, and subscriber-based growth will be slow, leading carriers to pin their growth strategy increasingly on creative non-voice services.</p>
<p>This report was written as an IDC annual guide to Australia's A$8-billion-a-year wireless industry. The report found that Australian wireless market dynamics this year will be dominated by 3G and its related developments. Simple and cheap plans, niche marketing and branding, and 3G-enabled innovations will be the centre of competition in the consumer market, whereas the continued push towards enterprise mobility will be the prime driver in the business market.</p>
<p>"Telstra’s full privatisation is certain to lead to an overall brand revamp in 2005, while Optus continues to toy with various wireless technologies to complement its cellular offerings. Vodafone remains the market's most fragile – yet most aggressive – player, whereas Hutchison's primary challenge is to boost non-voice revenue," said Warren Chaisatien, IDC Australia's Wireless &amp; Mobility Research Manager.</p>
<p>Other key findings from IDC's study include:</p>
<p>* Sub-branding, niche and affinity marketing are no longer options but strategic necessities, which represent a huge boon to mobile virtual network operators (MVNOs) and prospective mobile virtual network enablers (MVNEs).</p>
<p>* Despite some teething problems including limited network reach and in-door coverage, wireless broadband has become a force to be reckoned with in the market, competing with both cellular and wireline carriers. Its rapid rise has also stunted the growth of wireless LAN hotspots in the past year.</p>
<p>* As technologies converge, wireless service providers in the various segments are forced to either compete with or embrace one another. Competition and alliances among wireless players are set to spill over to the wireline space when full IP, fixed-to-mobile convergence takes hold in the longer run.</p>
<p>IDC's study reviews the regulatory landscape affecting Australian wireless operators and offers updated profiles of cellular, wireless broadband and wireless LAN hotspot operators. It also provides a future outlook for the industry as well as essential guidance for 2005.</p>
<p>To purchase this study, please call the IDC sales team on (61 2) 9925-5300 or email Gary Clarke on gclarke@idc.com.</p>
<p>For press enquiries please contact:
Warren Chaisatien
Research Manager, Wireless &amp; Mobility
Email: wchaisatien@idc.com
Phone: 61 2 9925 2256</p>
<p>Click here to view the press release online:
http://www.idc.com.au/press/detail.asp?releaseid=143</p>
<p>Click here to subscribe to IDC press releases and newsletters online:
http://www.idc.com.au/newsletters/register/</p>

Most Popular

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?