Panel: Broadband bundles will give industry a boost

Broadband take-up in Australia continues to be plagued by a lack of content, services and last mile access, industry leaders say.

While speakers at the Australia.Internet.com broadband breakfast held in Sydney last Friday maintained different opinions on what drives broadband demand, all agreed Australia's adoption of broadband services will be sluggish until last mile alternatives are strengthened, content is expanded and Telstra unbundles the local loop.

CEO of Comindico and panel speaker John Stuckey said that Australia's lack of competition across the last mile of the network had been a major impediment to the general uptake of broadband.

"Unless there is a good last mile alternative, you won't get broadband," he said.

Richard Vincent, director of RequestDSL and Neighbourhood Cable, extended this further, saying that for any company to be a successful broadband player, they will need "money, content and last mile".

The Government's recently announced Broadband Advisory Group, which meets for the first time later this month, was also given mixed reviews by the panel.

Although the panel speakers admitted the Government's new group is a step in the right direction, Stuckey believes broadband uptake has to be driven by market players and the general community.

"You won't get real changes out of the committee," he said. "The changes have to come from the market."

Stuckey said local councils could play a part in pushing community demand for broadband services. A town councillor himself, Stuckey said many other councillors are now seeing broadband access as one of many services a community should be able to provide.

"The council sees broadband as valuable a utility as water -- users should be able just to turn it on. The issue is getting the community to bond together and do it," he said.

The panel differed on what would be broadband's "killer app".

For Vincent, broadband services will be driven by a combination of content and high capacity, symmetrical network services. These, he says, will be necessary for video on demand and telephony services over broadband.

"The capability to pull down video material whenever they [consumers] want is a key driver," he said. "Pay TV is not what people want. Video on demand is an à la carte menu."

Vincent said that, according to his company's research, consumers would be willing to spend around $105 - $110 per month to receive video on demand, Internet and telephony services.

Tom Kennedy, managing director of Beyond Online and a member of the Federal Government's Broadband Advisory Group, says Internet content will play a huge role in the uptake of broadband.

Comindico's Stuckey says the key to broadband is providing a bundle of services.

Once voice-over-IP (VoIP) is included in the package, service providers could charge as much as $185,with local call costs included, he said.

As a whole, the panel also urged ISPs that currently provide dial-up services to look into providing an alternative range of services and bundled packages.

"If they [ISPs] are only providing $35 per month dial-up services, their revenue will deteriorate because of someone who provides the whole bundle [of services]," Stuckey said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron

Nadia Cameron

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?