Apple, Panasonic collaborate on FireWire, Final Cut Pro

Apple Computer and Panasonic Consumer Electronics today announced a joint effort to add FireWire in two Panasonic products, while Apple will add support for a Panasonic product in Final Cut Pro.

As part of the agreement Panasonic will add FireWire to its upcoming Panasonic DVCPRO50 and DVCPRO HD tape decks; and support for Panasonic's new AG-DVX100 24P mini-DV camcorder will be added to a future version of Final Cut Pro.

"Panasonic's DVCPRO and High Definition tools are leading the industry in technology innovation, and we're pleased that we share a similar vision for the professional video market with one of the most innovative hardware and software companies in the world," said Stuart English, vice president of Marketing, Panasonic Broadcast. "We are delighted to have Apple add support for our revolutionary new 24 frames-per-second DV camcorder to their immensely popular Final Cut Pro software, and we look forward to bringing FireWire to our next-generation VTRs."

By adding FireWire, the DVCPRO50 and DVCPRO HD VTRs, become the world's first tape decks to support full ITU-601 digital 4:2:2 quality video at 50Mbps, and High Definition video at 100Mbps data rates over FireWire, according to the companies. The addition of FireWire to the VTRs eliminates the need to add a specialized PCI capture card in the computer, as well as the need to decompress the video prior to transfer.

The integration of Panasonic's AG-DVX100 24P mini-DV into Final Cut Pro will allow video professionals to acquire, digitally transfer via high speed FireWire, and edit content at the camcorder's native 24 frames-per-second, 480-line progressive-scan resolution.

"We are thrilled to be working with Panasonic to bring FireWire technology to their DVCPRO50 and DVCPRO HD tape decks," said David Moody, Apple's senior director of Applications Marketing. "In addition, with Final Cut Pro and Panasonic's new mini-DV camcorder working together to support progressive scan 24-fps DV, Apple and Panasonic are bringing affordable, cinematic-quality tools to visual storytellers everywhere."

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Jim Dalrymple

PC World
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