DoubleClick sued for privacy violations

A Californian woman filed a suit against DoubleClick last Thursday, accusing the US-based online advertising company of unlawfully obtaining and selling consumers' personal information, according to a statement issued by her attorney's office.

Hariett Judnick filed the suit in Marin County Superior Court in California, on behalf of the "general public of the state of California", the statement said.

The suit alleges that DoubleClick employs Internet cookies to identify users and track their movements on the Internet. The company tracks and records the sites an individual visits, as well as the information transmitted on the sites, such as names, ages, addresses, shopping patterns, and financial information.

A cookie is data that a Website leaves on a user's computer after the user visits a Website, allowing the site to know the next time the user visits.

The suit claims that after DoubleClick's purchase of direct-marketing firm Abacus Direct last year, it combined the cookie technology with the information it acquired in order to collect and cross-reference personal information without the consent or knowledge of users.

According to the suit, DoubleClick misrepresented itself to the general public by claiming that it was not collecting information that would compromise user privacy.

Judnick is requesting an injunction against DoubleClick to stop the company from collecting further information. It also wants the company to provide means for Internet users to destroy all personal information that has already been gathered on them, the claimant's lead counsel, Ira Rothken, said in the statement.

User privacy has become a sensitive issue among Internet users. Last year, Real Networks came under fire for gathering personal information about users of the company's RealJukebox software -- which lets users download digital music files from the Net -- without their consent.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Douglas F Gray

PC World
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?