Google wraps search query volume data into AdWords

Google is adding a feature to its AdWords platform that lets advertisers see how frequently people use certain search terms to more finely tune ad campaigns.

Google is adding a feature to its AdWords platform that lets advertisers see how frequently people use certain search terms in order to more finely tune their ad campaigns.

AdWords, which has been the foundation for Google's great success in online advertising, is the platform that delivers relevant text, image or video ads next to search query results and on Web pages with matching content.

Within AdWords is the Keyword Tool, which helps advertisers pick keywords and offers suggestions. The KeyWord Tool will now show "search volume data," or how many times a particular term has been used in a particular month or over the last year.

The new feature provides a more accurate measurement of monthly and average search volumes than the Keyword Tool previously provided, wrote Trevor Claiborne on the Inside AdWords blog.

The search volume data will be specific to the country that an advertiser has targeted for the ad as well as the language, Google said.

The search volume data helps advertisers plan their budgets since they will have a better idea of how frequently a term appears, which determines how much they would have to pay for their ad to be shown when the search term is used.

Advertisers can pay for each individual click on their ad -- cost-per-click, called CPC, or for every 1,000 times the ad is shown, known as CPM.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?