Australians e-shop more than UK and US residents

A recent survey shows Australians are far more likely to shop online - and make more careful purchasing decisions - than the global average.

Australian customers are twice as likely to buy products online than their UK counterparts, according a recent survey by Web analytics company Coremetrics.

The study, based on 72 million e-commerce retail Web sessions world-wide, also found that Australians were more likely to order from a Web site than US customers.

The sales conversion rate of 4.4 orders per 100 online sessions was almost twice as high as the global average of 2.96.

Australian online shoppers were also found to have taken on average 1 - 1.5 minutes longer to make a purchasing decision than US and UK consumers. Coremetrics says this indicates Australians are more cautious when making purchasing decisions online.

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