Apple to raise iMac prices

Hit by rising prices of some computer components, Apple Computer has decided to raise the price of its new iMac line of computers by $US100, translating to a price hike of $200 in Australia.

Citing a three-fold increase in the cost for memory and a 25 per cent rise in the price of LCD monitors, Apple CEO Steve Jobs said the vendor will raise the prices for all three models of its new iMac computer. The price rises will come into effect in Australia in early April.

Calling the price rises "the last thing we wanted to do", Jobs said he hopes the price rises will be temporary. "But we are not sure how long the price trend will last."

Memory chip prices have been rising from all-time lows since late last year. The spot price of 256MB of DRAM (dynamic RAM) is currently around $US65 per stick, according to data from memory market watcher ICIS-LOR. Six months ago, the same piece of memory was selling on the spot market for around $US22.

Component price rises are affecting the entire PC industry, and Sony announced earlier this week a new version of its popular new Vaio W desktop and a $US152 price rise, which it blamed on the same hike in component prices.

While the increase in prices takes immediate effect, the company will meet existing reseller orders and Apple online store orders at the original pricing, Jobs said.

The announcement of the increase in prices comes as Apple said production of the new iMac has reached the point where the company can begin clearing a backlog in demand for the funky, lamp-like computer. Apple has so far shipped 125,000 new iMacs since the model's launch on January 7, with an additional 5000 units shipping each day, Jobs said.

"It's a big hit," said Jobs of the iMac. "We haven't been able to keep up with demand."

He also took time to say that rumours that Apple has been favouring its own stores over those of other retailers in supplying the hard-to-find machine were "not true". He said less than 10 per cent of all iMac machines shipped have been sent to Apple's own stores and said the remainder have been sent to other resellers "who we value highly".

With the increase in production of the machine, Jobs said Apple expects to have caught up with demand and cleared its backlog of orders by the end of April.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?